Alex is the founder of the UK’s leading online font technology development and licensing business, HypeForType. It now provides more than 35,000 fonts to 13.8 million users in 165 countries. HypeForType has developed technologies that bring type to screen, consumer products, user interfaces and provide substantial commercial value for the world’s leading brands. These include Adidas, Apple, Disney, Google, Loreal, Nestle, Nickelodeon, Nike, Selfridges, Sky TV, Starbucks, Sony and Vogue. His background began in design, where I originally spent 6 years working for agencies including Nitro Group, Dare, DDB, and AKQA on a large variety of major digital .com, and application based development projects for brands including; Guinness, Heineken, Warner Brothers, ITV, Sony, Panasonic, Volkswagen, and Nike.
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