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Commerce & Retail


The SHOP Protocol is a distributed decentralized commerce platform and data exchange.


The SHOP Protocol comprises four laers:

  • The Smart Contracts Layer refers to the logic and storage built into Ethereum. All of the components of the Smart Contracts Tier is built to run on the Ethereum Virtual Machine (EVM) and are written in Solidity.
  • The Logic Layer powers the set of business logic and convenience services that enable realtime usage of the SHOP Protocol’s blockchain features. The layer is comprised of four basic commerce services: Products, Inventory, Cart, and Shoppers that perform actions that are too costly or performance intensive to run directly on the blockchain.
  • The Data Layer is responsible for providing a scalable off-chain data storage solution.
    • All raw commerce data, such as product information, orders, and inventory details, will initially be stored in MongoDB databases whose contents will be replicated across a quorum of SHOP Data Nodes. The data format will use the IPFS filing system for distributed storage and provide matching, identifiable namespaces (attribute keys) for each data file, while its content will be encrypted as a SHA-1 hash with a checksum on the blockchain for security.
    • Shoppers and brands have access to the SHOP decentralized data marketplace experience primarily via calls they make to their Core APIs. Architecturally, the Core can be viewed as an open source ecommerce platform that derives all of its rules and permissions from the blockchain, while every action inside of platform generates transactions that are pushed back to the blockchain.
  • The developer layer contrain the SHOP SDK, which allows developers to integrate the SHOP Protocol on their own systems, as well as to build apps that can be included to promote growth of the Protocol. The app infrastructure can be a part of the initial architecture of the SDK and dashboard that SHOP provides. The SDK is responsible for wrapping the API, querying the blockchain, and managing encrypted data from IPFS.


Pre-sale start date 20 Feb 2018
Pre-sale end date 29 Apr 2018
Token Sale
ICO start date 14 May 2018
ICO end date 13 Jun 2018
ICO token supply 100,000,000
Hard cap size 50,000,000 USD (fiat)
Registration Country United States
Token details
Ticker SHOP
Type Utility-token
Additional Token Emission No
Accepted Currencies



Bonus Program
  • Pre-Ico - 20%
  • First quarter - 7.5%
  • Second quarter - 5%
  • third quarter - 2.5%
Token distribution
  • 45% - Embedded Rewards
  • 30% - Ecosystem Development
  • 10% - Public Sale
  • 10% - Team
  • 5% - Acquisitions
Funds allocation
  • 35% - Shopper Member Acquisitions
  • 30% - Ecosystem Growth
  • 20% - Protocol Development and Scale
  • 10% - Operations, Legal and Patents
  • 5% - Founders


Type of scores
Hype score Medium Active
Risk score Medium Active

Funding Rounds


Custom blockchain

Rating Review and Analytics

Investment rating Info NA
Hype score Info Medium
Risk score Info Medium



Start ICO 14 May 2018
End ICO 13 Jun 2018
Token SHOP
Price 1 SHOP = 0.5 USD
Product Type Platform
Whitelist No
Registration Country United States
Whitepaper View
SHOP (SHOP) widget
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