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EXCHAIN

Marketing & Advertising

Overview

EXCHAIN is a decentralised blockchain-based advertising platform, which allows advertisers to execute digital advertising campaigns and to track, verify and audit ad spend. For publishers and service providers EXCHAIN replaces the traditional insertion order mechanism to allow real time processing of revenue payment.

Features

The EXCHAIN platform provides coverage of ad impression through every stage of the ad chain. All smart contracts and event logs are stored in a decentralized storage. EXCHAIN verifies each of the rendered impressions according to the rules set by the advertisers in the smart contracts. THe reporting systems allows for proof of spend and impression evidence.

The EXCHAIN platform utilizes an ad spend cash flow approach to address the issue of fraud. Using a decentralized ad spend distribution mechanism, EXCHAIN is able to deny fraudulent operators, such as those involved in domain spoofing, access to a revenue receive gateway.

Traditional paper insertion orders are replaced with digital smart contracts, which allows for real time ad spend handling and payment processing. The EXCHAIN platform’s smart contract system interacts with its SMART API for real time impression verification and ad spend handling and payment processing.

EXT tokens are the universal currency of the EXCHAIN platform and can be used in all stages of the ad chain. These tokens are also designed for adoption outside the EXCHAIN ecosystem for the open-sourced modules the platform intends to develop in the future.

The platform comprises four core elements:

  • Identity layer uniquely identifies a user in the ecosystem and tracks his advertising activities and spend with anonymisation on the public ledger;
  • Creation layer stores the smart contract unit and the digital signing module;
  • Execution layer tracks and verifies the validity of an impression according to the smart contract, and enables real time payments to publishers and service providers;
  • Audit layer displays campaign results and records campaign data in decentralised applications, enabling all-party access to campaign statistics.

Crowdsale

Pre-sale
Pre-sale start date 07 May 2018
Pre-sale end date 27 May 2018
Pre-sale token supply 400,000,000
Token Sale
ICO start date 11 Jun 2018
ICO end date 24 Jun 2018
ICO token supply 220,000,000
Hard cap size 5,000,000 USD (fiat)
Legal
Registration Country United Kingdom
Registration Year 2014
Token details
Ticker EXT
Type Utility-token
Additional Token Emission No
Accepted Currencies

ETH

Bonus Program
  • Private Sale - 30%
  • Pre Sale - 15%
Token distribution

40% - Token Sale

24% - Team and Future Hires

20% - Foundation

10% - Advertiser Reward Program and Referral Program

4% - Advisors Panel Program

2% - Bounty Program

Funds allocation

40% - Technology, R&D

40% - Sales and Marketing

10% - General Administrative

4% - Consultancy and Subcontractors

3% - Legal and Professional

3% - Industry Trade Organisation

Ratings

Type of scores
Score
Status
Hype score Medium Active

Funding Rounds

Development

Pre-Launch
Launch
Custom blockchain
Testnet
Mainnet
Overdue Overdue NA NA NA

Rating Review and Analytics

Investment rating Info NA
Hype score Info Medium
Risk score Info NA

Ended

$5,000,000

Start ICO 11 Jun 2018
End ICO 24 Jun 2018
Token EXT
Price 1 EXT = 0.025 USD
Product Type Platform
MVP No
KYC No
Whitelist No
Registration Country United Kingdom
Whitepaper View
EXCHAIN (EXT) widget
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