
EXCHAIN
Marketing & Advertising
EXCHAIN is a decentralised blockchain-based advertising platform, which allows advertisers to execute digital advertising campaigns and to track, verify and audit ad spend. For publishers and service providers EXCHAIN replaces the traditional insertion order mechanism to allow real time processing of revenue payment.
Features
The EXCHAIN platform provides coverage of ad impression through every stage of the ad chain. All smart contracts and event logs are stored in a decentralized storage. EXCHAIN verifies each of the rendered impressions according to the rules set by the advertisers in the smart contracts. THe reporting systems allows for proof of spend and impression evidence.
The EXCHAIN platform utilizes an ad spend cash flow approach to address the issue of fraud. Using a decentralized ad spend distribution mechanism, EXCHAIN is able to deny fraudulent operators, such as those involved in domain spoofing, access to a revenue receive gateway.
Traditional paper insertion orders are replaced with digital smart contracts, which allows for real time ad spend handling and payment processing. The EXCHAIN platform’s smart contract system interacts with its SMART API for real time impression verification and ad spend handling and payment processing.
EXT tokens are the universal currency of the EXCHAIN platform and can be used in all stages of the ad chain. These tokens are also designed for adoption outside the EXCHAIN ecosystem for the open-sourced modules the platform intends to develop in the future.
The platform comprises four core elements:
- Identity layer uniquely identifies a user in the ecosystem and tracks his advertising activities and spend with anonymisation on the public ledger;
- Creation layer stores the smart contract unit and the digital signing module;
- Execution layer tracks and verifies the validity of an impression according to the smart contract, and enables real time payments to publishers and service providers;
- Audit layer displays campaign results and records campaign data in decentralised applications, enabling all-party access to campaign statistics.
Crowdsale
Pre-sale start date | 07 May 2018 |
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Pre-sale end date | 27 May 2018 |
Pre-sale token supply | 400,000,000 |
ICO start date | 11 Jun 2018 |
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ICO end date | 24 Jun 2018 |
ICO token supply | 220,000,000 |
Hard cap size | 5,000,000 USD (fiat) |
Registration Country | United Kingdom |
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Registration Year | 2014 |
Ticker | EXT |
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Type | Utility-token |
Additional Token Emission | No |
Accepted Currencies |
ETH |
Bonus Program |
|
Token distribution |
40% - Token Sale 24% - Team and Future Hires 20% - Foundation 10% - Advertiser Reward Program and Referral Program 4% - Advisors Panel Program 2% - Bounty Program |
Funds allocation |
40% - Technology, R&D 40% - Sales and Marketing 10% - General Administrative 4% - Consultancy and Subcontractors 3% - Legal and Professional 3% - Industry Trade Organisation |
Ratings
Type of ratings
|
Rating
|
Status
|
---|---|---|
Hype score |
Medium
|
Active |
Funding Rounds
Development
Pre-Launch
|
Launch
|
Custom blockchain
|
Testnet
|
Mainnet
|
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Overdue | Overdue | No | NA | NA |
Rating Review and Analytics
Ended
Start ICO | 11 Jun 2018 |
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End ICO | 24 Jun 2018 |
Token | EXT |
Price | 1 EXT = 0.025 USD |
Product Type | Platform |
Registration Country | United Kingdom |
Whitepaper |
|
Blockchain Infrastructure
Status | Pending |
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Hype score | High |
Risk score | NA |
Basic Review | NA |
Blockchain Infrastructure
Status | Pending |
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Hype score | Medium |
Risk score | Medium |
Basic Review | NA |
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