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DAD (DAD)

Marketing & Advertising

Overview

DAD is a decentralized advertising blockchain empowering users. Using Smart Contracts and Token Economy, DAD achieves data openness, transaction transparency and revenue sharing with users.

Features

DAD user side data (collected by wallet and browser extensions), publisher data and platform collected data are combined for cross validation.

DAD blockchain allows publishers to register their identity on the blockchain and publish their ad positions available for sale. Advertisers choose positions and a delivery plan and sign the purchase contract using smart contracts.

The price bidding rules and the complete process are recorded by distributed ledger nodes.

The DAD application layer supports a rich set DAPPs including but not limited to ad purchase system for advertisers, system for publishers and BI systems derived from business big data. BI systems continuously analyze big data and optimize machine learning models to create more value for advertisers, publishers and users.

Crowdsale

Token details
Ticker DAD
Type Utility-token
Additional Token Emission No
Accepted Currencies

ETH

NEO

Token distribution

Community and user rewards 35%

Institutional partners 25%

Partners 10%

Ecosystem expansion 15%

Core team 15%

Funds allocation

Product and technology development 60%

Administration 10%

Business development and marketing 10%

Partners 15%

Contingency 5%

Ratings

Type of scores
Score
Status
Hype score Medium Active

Team members

Name
Position
ICO
Social
Founder Member of this ICO only
Business Development Member of 2 ICOs
Application Developer Member of this ICO only
Advisor Member of this ICO only

Advisors

Name
Position
ICO
Social
Advisor Member of this ICO only
Advisor Member of this ICO only
Advisor Member of this ICO only
Advisor Member of this ICO only

Funding Rounds

Rating Review and Analytics

Investment rating Info NA
Hype score Info Medium
Risk score Info NA
Token DAD
Product Type Ecosystem
MVP Product design and partially product code
Registration Country Hong Kong
Whitepaper View

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