Marketing & Advertising
DAD is a decentralized advertising blockchain empowering users. Using Smart Contracts and Token Economy, DAD achieves data openness, transaction transparency and revenue sharing with users.
DAD user side data (collected by wallet and browser extensions), publisher data and platform collected data are combined for cross validation.
DAD blockchain allows publishers to register their identity on the blockchain and publish their ad positions available for sale. Advertisers choose positions and a delivery plan and sign the purchase contract using smart contracts.
The price bidding rules and the complete process are recorded by distributed ledger nodes.
The DAD application layer supports a rich set DAPPs including but not limited to ad purchase system for advertisers, system for publishers and BI systems derived from business big data. BI systems continuously analyze big data and optimize machine learning models to create more value for advertisers, publishers and users.
|Additional Token Emission||No|
Community and user rewards 35%
Institutional partners 25%
Ecosystem expansion 15%
Core team 15%
Product and technology development 60%
Business development and marketing 10%
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