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Basic Attention Token

Marketing & Advertising

Overview

Basic Attention Token connects advertisers, publishers, and users and is denominated by relevant user attention, while removing social and economic costs associated with existing ad networks, e.g., fraud, privacy violations, and advertising.

Features

Basic Attention Token is a payment system that rewards and protects the user while giving better conversion to advertisers and higher yield to publishers.

Basic Attention Token connects advertisers, publishers, and users, creating a new marketplace. Basic Attention Token is based on Ethereum technology, an open source, blockchain-based distributed computing platform with smart contracts. These Basic Attention Token cryptographically secure smart contracts are stateful applications stored in the Ethereum blockchain, fully capable of enforcing performance. Basic Attention Token is derived from – or denominated by – user attention.

Basic Attention Token may be used within the Brave ecosystem to purchase digital goods such as high resolution photos, data services, or publisher applications which are only needed on a one-time basis

Higher quality content may also be offered to users for a Basic Attention Token transaction.

The Basic Attention Token will, in early stages, be specifically tied to Brave browsers and Brave servers, along with verified publishers.

A fully distributed ledger is desirable, both for public accountability and potential scalability reasons. Publishers, advertisers and users of the Basic Attention Token token will have incentive to use such a system to keep track of payments within the Basic Attention Token system.

Crowdsale

Token Sale
ICO start date 29 May 2017
ICO end date 29 May 2017
Raised 35,000,000 USD
Token details
Ticker BAT
Additional Token Emission No
Accepted Currencies

ETH

Token distribution

Total tokens supply: 1,000,000,000 BAT Tokens available for crowdsale: 70% The BAT development: 20% User growth pool: 10% Max investment goal: $15 million equivalent in ETH

Ratings

Type of ratings
Rating
Status
Risk score
NA
Active

Team members

Name
Position
Score
Social
Brand & Interaction Design
4
Co-Founder, Browser, Engineering Lead
4
Ledger & Wallet Systems
4
Security & Privacy Engineering
4
Founder, Vision, Strategy
4
Communications
4
Go-to-Market
4
BAT Smart Contracts & Economics
4
Automation & Wallet Systems
4
Imperial College, previously
4
Electron & Chromium, Integrations
4
Ad-Tech Expert
4

Funding Rounds

Development

Pre-Launch
Launch
Custom blockchain
Testnet
Mainnet
Done NA No NA NA

Exchanges

Exchange name
Country
Volume 24H
Pairs
United Kingdom $68.4M 30
A
South Korea $2.1M 63
A-
Hong Kong $14.7K 36
B+
South Korea $3.5M 28
B+
Turkey $1.3M 129
B+
Panama $528.7K 502
B+
NA $248.4K 59
B+
Switzerland $714.7K 111
B+
Cayman Islands $2.1M 139
B+
British Virgin Islands $1.7M 236
B
$(( exchange.volume_day )) (( exchange.pairs_count))

Rating Review and Analytics

Investment rating Info NA
Hype score Info High
Risk score Info NA
Basic Attention Token ICO Contacts
More on ICO

Trading

(BAT)
$0.1236
5.61% 24H
ETH
return 9.77x
Start ICO 29 May 2017
End ICO 29 May 2017
Token BAT
Price 1 BAT = 0.03 USD
KYC No
Whitepaper View
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