Basic Attention Token (BAT)
Marketing & Advertising
Basic Attention Token connects advertisers, publishers, and users and is denominated by relevant user attention, while removing social and economic costs associated with existing ad networks, e.g., fraud, privacy violations, and advertising.
Basic Attention Token is a payment system that rewards and protects the user while giving better conversion to advertisers and higher yield to publishers.
Basic Attention Token connects advertisers, publishers, and users, creating a new marketplace. Basic Attention Token is based on Ethereum technology, an open source, blockchain-based distributed computing platform with smart contracts. These Basic Attention Token cryptographically secure smart contracts are stateful applications stored in the Ethereum blockchain, fully capable of enforcing performance. Basic Attention Token is derived from – or denominated by – user attention.
Basic Attention Token may be used within the Brave ecosystem to purchase digital goods such as high resolution photos, data services, or publisher applications which are only needed on a one-time basis
Higher quality content may also be offered to users for a Basic Attention Token transaction.
The Basic Attention Token will, in early stages, be specifically tied to Brave browsers and Brave servers, along with verified publishers.
A fully distributed ledger is desirable, both for public accountability and potential scalability reasons. Publishers, advertisers and users of the Basic Attention Token token will have incentive to use such a system to keep track of payments within the Basic Attention Token system.
|ICO start date||29 May 2017|
|ICO end date||29 May 2017|
|Additional Token Emission||No|
Total tokens supply: 1,000,000,000 BAT Tokens available for crowdsale: 70% The BAT development: 20% User growth pool: 10% Max investment goal: $15 million equivalent in ETH
|Founder, Vision, Strategy||Member of this ICO only|
|Co-Founder, Browser, Engineering Lead||Member of this ICO only|
|Security & Privacy Engineering||Member of this ICO only|
|Automation & Wallet Systems||Member of this ICO only|
|Imperial College, previously||Member of this ICO only|
|Brand & Interaction Design||Member of this ICO only|
|Go-to-Market||Member of this ICO only|
|Electron & Chromium, Integrations||Member of this ICO only|
|Communications||Member of this ICO only|
|Ad-Tech Expert||Member of this ICO only|
|Ledger & Wallet Systems||Member of this ICO only|
|BAT Smart Contracts & Economics||Member of this ICO only|
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