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AdChain

Marketing & Advertising

Overview

AdChain set of interoperable open protocols built on the public Ethereum blockchain that serve the needs of the digital advertising ecosystem. The first protocol under development is the adChain Registry, a decentralized whitelist of non-fraudulent publisher domain names. Other protocols for creative registration and verification, impression tracking, and malware detection, will be added in the future

Features

adToken’s purpose is for voting, depositing and challenging
- adToken holders will vote on whether they believe a publisher’s website is fraudulent (has bot traffic) or non-fraudulent (has human traffic). They are incentivized to do this because as the value of adChain increases, so too does the value of adToken
- The result of this vote is represented in the adChain Registry, which functions as the decentralized white list for digital advertising and is valuable for advertisers
- Solves a major issue in the digital advertising ecosystem called domain spoofing
- Bidirectional Transport Layer Security (TLS) authentication scheme - A partnership with Data & Marketing Association, an industry group with 1,400 active members and over 100,000 participants which has agreed to help move the project forward with the existing industry

Technical Details

An open protocol built on the Ethereum blockchain. The core utility of the adChain Protocol is adToken [ADT]. adToken is required to use adChain. ADT is a multi-purpose token with usage properties for voting, depositing and challenging entry into the adChain Registry. adChain is a browser agnostic Ethereum based solution for digital advertising that seamlessly integrates with pre-existing RTB and programmatic industry standards. The adChain Registry is a smart contract on the Ethereum blockchain, which stores domain names accredited as non-fraudulent by adToken holders.

Crowdsale

Token Sale
ICO start date 24 Jun 2017
ICO end date 24 Jun 2017
Raised 10,000,000 USD
Token details
Ticker ADT
Additional Token Emission No
Accepted Currencies

ETH

Token distribution

Final Goal: $10 000 000 Total token supply: 1,000,000,000 adToken. The adToken supply is non-votable, and adToken can be neither minted nor destroyed. Crowdsale token supply: 500,000,000 adToken Reserved for MetaX and ConsenSys: 400,000,000 adToken Sold to fund development via multiple pre-sale agreements: 100,000,000 adToken

Ratings

Type of scores
Score
Status
Hype score Medium Active

Funding Rounds

Development

Pre-Launch
Launch
Custom blockchain
Testnet
Mainnet
Done NA NA NA NA

Rating Review and Analytics

Investment rating Info NA
Hype score Info Medium
Risk score Info NA
Basic Review
AdChain ICO Contacts
More on ICO

Trading

(ADT)
$0.0142
1.46% 24H
ETH
return 1.07x
Start ICO 24 Jun 2017
End ICO 24 Jun 2017
Token ADT
Price 1 ADT = 0.02 USD
MVP No
KYC No
Whitelist No
Whitepaper View
AdChain (ADT) widget
Rating Get this widget
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