Blockchain-based decentralized advertising marketplace HOQU raised over $14 million in its January 2018 initial coin offering (ICO). HOQU Co-founder and CEO Alexey Shmonov has confirmed that he will give a talk on how to conduct a successful ICO at the 2018 ICORating Investment Summit, set to take place in New York City’s Times Center on March 28.
HOQU is developing a decentralized marketplace for buying and selling digital advertising, aiming to remove middlemen from the digital ad market by connecting merchants and affiliates directly via blockchain-based smart contracts. According to HOQU, up to 45 percent of a merchant’s budget is spent on commissions and fees paid out to brokers, agencies, banks, and other middlemen. Their decentralized platform aims to bring that number down to just 0.5 percent.
CEO Alexey Shmonov served as the co-founder and CEO of Marketcall before developing HOQU and launching the ICO. HOQU’s token sale took place from November 27, 2017 to January 11, 2018 and raised $14 million in sales of HQX tokens.
HOQU plans to use the funds to launch their decentralized affiliate network in September 2018 and a mobile application and developer SDK toolkit in early 2019. ICORating gave HOQU a positive rating.
Shmonov will speak about the steps that he and his company took both from the technical and marketing perspectives to set themselves up to raise tens of millions of dollars for their project.
The 2018 ICORating Investment Summit is a premier networking and ICO discussion forum bringing together investment funds specializing in cryptocurrency, successful ICO projects with actively traded tokens, and aspiring ICOs seeking investments, resources and contacts.