THE ABYSS Rating Review

Ratings

We assign The Abyss project a "Positive" rating. We believe that participation in the token sale of The Abyss can be interesting to all types of contributors, willing to bet on the growth of the platform's popularity and those with the objective to understand all the risks involved.

The Abyss has an interesting idea, and plans to implement an aspect of functionality not currently offered by key market players.

The high growth rates in both video game industry and the massively multiplayer online (MMO) games market could contribute to the successful launch and further development of the project.

We would like to note the strong advisor team for The Abyss. Many of the specialists have an extensive experience in the game industry, as well as in the game projects development.

The token-burning mechanism, regulated by Smart Contract, will contribute to the growth of the ABYSS token’ value in the long run, which may be interesting to a number of investors already at the Token Sale stage.

We see a high interest from the founders in the successful staging of the Token Sale. This is noticeable primarily due to the detailed answers we have received in the course of the review, as well as the way in which the marketing strategy on social media is unfolding as we speak. In recent days the activity has noticeably increased. The Abyss video game portal exists since 2001 and has a large user audience.

A number of the platform’s modules have already been implemented; they are used in the daily work of the Destiny.Games company and will be adapted to new tasks for the portal.

Along with this, contributors should not forget that the project is entering a very competitive market, and the rate of the development of modern technologies implies probable transition of competitors to blockchain in the future.

General information about the Project and ICO

The Abyss  is a digital distribution platform, delivering all types of video games (Free2play MMOs and cryptogames being a key priority), including AAA-titles, to the fast-growing global game community. The Abyss offers a multilevel referral system, allowing gamers and developers to earn from other users’ payments.

The Abyss platform is being developed by the Destiny.Games video game company, founded in 2008.

Website

 Whitepaper

Twitter (+16800)

Telegram (+45723)

Facebook(10248)  

Bitcointalk Medium (+2200)

 

Smart contract platform: Blockchain Ethereum

Standard: ERC20

Token: ABYSS

Token emission: 905 625 000 ABYSS

Price: 1 ETH = 6500 ABYSS, 1 BNB = 169 ABYSS. Hardcoded in the Smart Contract as of April 15, 2018.

Accepted currencies: ETH, Binance tokens (BNB).

Soft cap: 11 538 ETH

Hard cap: 34 615 ETH

BNB Hard Cap: 300000 BNB. Acceptable from the international (non-U.S.) participants only. Minimum contribution is 1000 BNB tokens.

 

Token Sale:

Start: April 16, 2018 (14:00 UTC)

End: May 16, 2018 (14:00 UTC)

Minimum purchase amount – 0.2 ETH

Maximum purchase amount:

  • First 24 hours - 20 ETH;
  • Days 1+ no ETH contribution limit.

 

Bonus program is developed for the Token Sale participants:

  • First 48 hours - 25%
  • Day 3-7 - 15%
  • Day 8-14 - 10%
  • Day 15-21 - 5%

 

The ABYSS token distribution structure will look as follows:

ABYSS tokens assigned to the Company will be frozen by the DAICO smart contract for a period of 2 years. ABYSS tokens assigned to the Advisors will be issued right after the end of Token Sale.

ABYSS tokens assigned to Crowdsale include bonus and referral tokens. Depending on the number of bonus tokens distributed during crowdsale, the amount of referral tokens will range from 2.91% to 3.64%. All tokens left after referral payouts will be allocated to motivational programs and will be used at The Abyss platform discretion.

ABYSS tokens assigned to the Foundation will be frozen by the DAICO smart contract for a period of 1 year and will be used for further project development and growth.

ABYSS tokens assigned for Reserve will be frozen by the DAICO smart contract for a period of 6 months. Reserve will be used to provide motivational rewards to players to accelerate the ecosystem growth at the early stage of platform operation, and also to bring amazing new games to the platform.

 

The website also provides the structure of distribution of funds raised during the Token Sale for two scenarios:

If Soft Cap is not achieved, the users' funds will be returned.

Purchased tokens will be accrued immediately, after transaction is complete. Referral program bonus tokens will be locked by the Smart Contract for 2 months after token sale end date and will be accrued on July 16, 2018.

 

Citizens and residents of Algeria, Morocco, Ecuador, Kyrgyzstan, Bolivia, Bangladesh and Mainland China are restricted and will not be allowed to participate in the Token Sale.

United States of America:

All U.S. persons can register and participate in the referral program to receive free bonus tokens from contributions made by their referrals. However, only accredited U.S. investors may contribute. Sale in the U.S. to accredited investors is carried out under Regulation D of the Securities Act of 1933. Transfer of tokens sold under Regulation D will be restricted for a 1 year period in accordance with aforesaid regulations.

Description of the services and scope of the project

The Abyss is a next-generation digital distribution platform, delivering all types of video games (Free2play MMOs and cryptogames being a key priority), including AAA-titles. It offers its users the following possibilities:

  • Multilevel Referral Program:
    • Both for players and developers — the possibility to earn ABYSS tokens from transactions made by their invited friends (referrals).
  • Motivational Programs:
    • For players — the possibility to earn ABYSS tokens from game and social activities (personal achievements, content generation, internal CPA Network, etc.).
  • The internal CPA Network, based on the use of ABYSS tokens, allows one to exchange traffic with other developers.
    • Syndicates (Masternodes) are a mechanism for bringing together players who may not be connected in a single game, and an additional method of earning ABYSS tokens from joint activities.

The following functionality is available to developers:

  • Acceptance of payments in ABYSS tokens and fiat currency; payments in tokens will be more beneficial as there is no fraud or refund of payments typical for payments in fiat currencies.
  • Quick withdrawal of payments in tokens
  • Regardless of the currency in which a payment entered the platform, a developer can receive it in fiat.
  • Integration of a support service into the developer’s project. There are 3 levels of integration (basic, advanced, complete package) and the developer determines how deeply the support service will be integrated into his project.
  • The possibility of launching alpha/beta versions of one's own projects.
  • To promote their own games, the developer has an opportunity to place a banner on the main page, a slot in pop-up windows when a client opens the platform and other marketing solutions within the platform.
  • Further plans involve connecting to a crowdfunding platform where the developers will be able to raise funds for MMO projects and sponsors will be able to participate in the creation of prospective games.
  • Ordering content creation within the internal CPA Network, or directly rewarding the author of an interesting publication with ABYSS tokens.

A developer's personal account will include public and private areas. The private area will contain reporting on all the developer's games, current advertising offers and profits from referral programs.

The public area is a unique page for the particular developer, and it can be personalized to the level of a corporate site, which includes posting news, announcements, competitions, voting, and communicating with the audience.

Developers will have the possibility to conduct a detailed analysis of player’s behavior:

Name

Description

General Statistics and Forecasts

Brief report that presents minimal data. The number of registrations and sum of daily payments. Results, data for the past month and current forecasts.

Registrations Report

Complete statistics on the project's incoming (external) traffic and the internal CPA Network. Impressions, clicks, payers, level transitions, conversions, division by cohort, etc.

Basic Metrics of the Project

Consolidated everyday report. Number of those online per day, ARPU, ARPPU, MAU, DAU, ADAU, CCU, number of payments, percentage of payees, number of payments per user (per day/week/month). Filtering by cohorts, grouping, etc.

ROI Report

Assessment of the recoupment of traffic brought in during a certain period, with a possibility of filtering by cohort in short and long periods from the moment of each registration.

Partners Report

Assessment of the quantity and quality of traffic, with an opportunity to simultaneously compare the behavior of traffic from each partner or offer.

ROI Report (Calendar Basis)

Assessment of the recoupment of traffic with reference to calendar periods, with simultaneous evaluation of ROI per partner.

Report on Bringing Back Users

Crucial report for evaluating marketing activities aimed at bringing back users. Allows you to compare the number of returned users for fixed periods after their return and see these users' subsequent payments.

Outflows Report

Enables assessment of natural losses of audiences.

Retention

Classic report on retaining users.

KPI Report

Enables assessment of the quantity of traffic according to various conversions by cohort and period.

 

LT, LTV, Forecasts

Report that allows you to record, in general terms and according to cohort, the average lifetime of an LT player, as well as the total revenue per user over the LTV lifetime, and form forecasts for periods of several days or more.

Specialized Reports

Certain game categories, such as sessions or collections, may require special reports currently being developed.

Additional Reports

As the platform is being developed, it is planned to create a function for customized reports for each developer.

The following functionality is available for players:

  • Access to a large number of different games from all over the world on the same platform.
  • Players are offered individual referral programs in which income (paid in ABYSS tokens) is calculated based on a five-level referral chain comprised of friends brought in and users brought in by friends.
  • ABYSS tokens rewards earned from personal game achievements.
  • Monetization of content created (reviews, streams, guides, commentary, fan art) - there are two options in the publication interface:
    • Likes/Dislikes that can be monetized (based on the evaluation of a publication, the user is given special badges from the platform having different denominations and which must be placed in a collection. Collections can be sold at auction, or they are bought back by the platform on a daily basis.
    • The possibility to receive ABYSS tokens from other users as a reward for quality content.
  • By completing tasks from developers in the internal CPA Network, players can earn tokens.
  • By joining syndicates, users can earn tokens from joint activities, and not necessarily in one game. Syndicate income depends on its rating, which in turn is affected by 3 indicators for each participant:
    • The volume of ABYSS tokens placed in syndicate storage;
    • The shelf life of each token lot;
    • The personal rating of each participant in the syndicate, figured from the sum of motivational accruals.
  • Special badges, the types of which depend on the rating of the syndicate, are regularly accrued for each participant. All the badges on the platform are redeemed from the Reward Bank budget.
  • Internal overlay is provided for communicating inside the game with other users.
  • A news feed, in addition to news of the in-game achievements of friends, their game sessions and other information about their activity, if it is not prohibited by privacy settings.
  • For any game, the option of checking the quality of the internet connection and the FPS counter is available.
  • The auto-update of games can be configured according to a schedule, and download speed can be limited or completely disabled.
  • In session games, a user will be able to obtain information about all players they interacted with during the game.
  • The possibility of video capture and screenshots of the game process, with quality settings.
  • An opportunity to organize computers in a virtual local network even if they are physically distant (located in different towns, countries or even continents.) This enables game play with friends for whom the official game servers either do not work or are inaccessible.
  • A search engine for finding and adding friends according to their unique ID, nickname, email address or any other parameter. Customer support service running in 24/7 mode.

The following options will be implemented in a player's personal account:

  • Information on all financial operations, current balance and advantageous offers for installed games
  • Possibility to connect an Ethereum wallet and order withdrawal of ABYSS tokens
  • Full statistics on all referral and motivational programs
  • Current rates of rewards for game achievements
  • Functionality of direct communication with referral players, friends, etc.

It is planned to create a forum for communication of all participants in The Abyss game ecosystem, which will have the following features:

  • The forum will contain sections on all games on the platform
  • It will allow developers and contractors to look for localizers, marketers and hire employees in any country of the world. Within the framework of the platform the procedure of verification of contractors will be implemented
  • Players will have the opportunity to communicate directly with the developers and offer them their services

Also, one of the features on the platform will be an auction — a section where you can buy or sell game items or non-game badges of different types for ABYSS  tokens.

 

Engineering features of the project

The Abyss platform will not be decentralized. A smart contract repository available on Github, was audited by New Alchemy and Oceanico.

ABYSS is a cryptographic token based on Ethereum to the ERC20 standard, which is available for storage in various wallets compatible with this standard.

All systems within the platform will be similar to exchanges — all operations are virtual and tokens are withdrawn from a hot wallet to the Ethereum wallet of a user.

To promote ABYSS tokens, additional benefits are added to the platform:

  • Payouts to the developer (the share of payments in ABYSS tokens) are made upon request or in automated mode.
  • The internal CPA Network relies on ABYSS tokens only.
  • All referral and motivational programs rely on ABYSS tokens only.
  • The auction of game items and items of the platform accepts only ABYSS tokens.
  • The Syndicate system works only with ABYSS tokens.
  • The content creation reward system uses only ABYSS tokens for payments.
  • ABYSS tokens can be freely transferred to friends who are the platform's users.
  • When paying for game purchases with ABYSS tokens, users receive a discount at the expense of the platform.

The structure of the platform consists of many interrelated elements and looks as follows:

Market Review

Every year the video game industry sets new records. According to analysts of the Newzoo company, engaged in the study of the video game market, there are 2.2 bln active gamers in the world today, of which 47% (1 bln players) regularly bear the costs. It is expected that in 2017 gamers' spending will be US$108.9 bln - 7.8% more than in 2016. Below is a chart for market growth with a forecast up to 2020.

Thus, according to forecasts, by 2020 the size of the video game market will be $128.5 bln with an average annual growth rate of 6.2%.

After conducting market segmentation on used devices, experts provide the following statistics:

 

The Abyss project plans to occupy a niche in the market of Massively Multiplayer Online games.

According to experts, the global market for MMO games was $26.9 bln in 2016, and by 2022 will be able to reach the size of $44.6 bln with a CAGR of 8.9% during the forecast period. Volumes from monetization of online multiplayer projects will grow rapidly.

Thus, the Abyss project is entering a dynamically developing market, the positive trend of which is continuing and according to experts' estimates will remain in the coming years. Consequently, this trend will contribute to the creation and development of the project at higher rates.

Competitors and competitive advantages of the project

The idea of digital distribution of games is not new and this segment of the market already has platforms providing services of this kind. Currently, the main competitors for The Abyss in the games digital distribution market are:

STEAM — a platform that has been operating for more than 14 years and as of 2015 has 125mln active accounts, and at the time of writing of this review there were more than 19,500 in the catalog of games of which 1360 games are MMO. The following operating systems are supported: Windows, Mac OS X, and Steam OS + Linux.

GamersGate — a platform for digital distribution of games, with 1448 games for Mac OS, 607 games for Linux and several games for Android in the catalog of games at the time of writing the review.

GOG — a platform for the digital distribution of games, with 2215 games in the catalog of games at the time of writing of this review; supported operating systems are Windows, Mac OS X and Linux. In addition to games, the store has a section "Movies for Gamers", containing 55 films.

Direct2Drive is a digital game distribution platform launched 13 years ago with 1003 games for PC and Mac in the catalog of games at the time of writing of this review.

Thus there are already platforms which have been working in this area for some time, and offering the purchase of an impressive number of games. The largest of them (Steam, GOG) in addition to the game store have their own forums and channels for direct video game streaming.

The key advantages of The Abyss platform are:

  • Inexpensive and effective advertising options for developers
  • Bi-currency system – all payments can be made in fiat currency as well as in ABYSS tokens
  • Opportunity for all platform participants to earn income in ABYSS tokens, within the multilevel referral program
  • An internal CPA Network that allows developers to exchange (buy and sell) targeted traffic using ABYSS tokens
  • A crowdfunding platform, which is planned to be connected in the future and that will help young developers of MMO projects to attract investments for their creation, and sponsors to participate in the creation of prospective games
  • In addition to the referral program, players can earn ABYSS tokens for their game achievements, by monetizing created content (articles, streams, reviews, guides, etc.), performing tasks for developers in the internal CPA Network, as well as forming syndicates and receiving tokens for joint activity
  • Auction of in-game items
  • Advanced statistics system.

The Abyss project is entering a competitive market, but it currently has a number of advantages that can help the project in the medium term. However, do not forget that all players in the market are watching the rapid pace of technology development and in the future, may also consider use of blockchain.

Risks

We have not identified any significant risks for this project. In addition to the traditional risks associated with the crypto industry, we can only mention the following points, which investors should pay attention to:

The launch of the platform is scheduled for the Q1 2019, in our opinion the achievement of the Soft Cap value may not be sufficient for the maintenance of a staff of 60 people for the period of platform creation. At the same time, it should be noted that the founders understand this and include the probability of such a scenario in their model. The following comments from the management were received on this question: "If only soft cap is reached, some of the employees will be provided from Destiny.Games, which reduces the financial burden." This information can serve as a convincing argument in favor of reducing the risks of project implementation.

Despite the fact that the project does not have direct competitors working on blockchain technology, today it is possible to see several similar services, different in size, and their transition to blockchain technology is only a matter of time.

We note that the number of risks for this project is significantly lower than in most projects currently entering the market.

Team

The Abyss digital video distribution platform is created by the Russian company Destiny.Games which carries out a full cycle of launch and management of game projects, develops its own MMO games, produces and localizes both browser and client games of other developers, including AAA-class client games.

More than 60 people (members of the Destiny.Games team) are involved in the creation of The Abyss project.

Leading positions are occupied by:

KONSTANTIN BOYKO-ROMANOVSKY (LINKEDIN) Founder.

17+ years of experience in the game industry. Founder of the Destiny.Games video game company. A successful blockchain investor, cryptocurrency expert, and technology enterpreneur.

VLADIMIR KUROCHKIN (LINKEDIN) – President.

12+ years in the game industry, with significant experience in project development and management. At Destiny.Games, he worked his way up from a web project administrator to president.

Education: Russian Academy of National Economy and public service under the President of the Russian Federation (RANEPA)

ARTEM VEREMEENKO (LINKEDIN) – Executive Producer

An executive producer, a leading game designer, and a scriptwriter with 14+ years of experience in the game industry. The author of F2P Botva Online game. He has worked at Destiny.Games since 2008, when the company was founded.

Education: "MAI" Moscow Aviation Institute 2000-2004

VLADIMIR MARTYNOV (LINKEDIN) – Chief Technical Officer

A programmer since 1987 and a Unix system administrator since 1993. He has 17+ years of experience with high-load projects and 14 years as a Chief Technical Officer in the game development industry.

Education: Saratov State Technical University

ALEXEY KOBELEV (LINKEDIN) – Technical Lead, Blockchain Engineer

14+ years of experience in software development. He specializes in the back-end development of full-cycle projects. Alexey has rich experience with managing development teams, organizing processes, and building projects from scratch.

Education: Moscow State University of Instrument Engineering and Computer Science (MSUIECS (MGUPI in Russian)

7 people are also involved as advisors and platform developers, many of whom have extensive experience in their fields:

ANTON CHERTIKOVTZEV (LINKEDIN) – Maintenance Director

SERGEI ZAKHARCHENKO (LINKEDIN) System Architect

STEPAN LESHCHENKO (LINKEDIN)  - Art-Director

EVGENY PETROV(LINKEDIN) – Chief Marketing Officer

STANISLAV KUZIN (LINKEDIN) – VP of Platform Development

ALBERT TUGUSHEV(LINKEDIN) - Head of Software Engineering Department

EVGENIY KHARCHENKO -  (LINKEDIN) – Head of Customer Service

Legal support for the project is provided by Dilendorf Khurdayan company, as well as by the legal and financial departments of Destiny.Games.

Having analyzed the composition of the team, we note that it has collected advisors with both experience in the creation of game projects and experience in the video game industry.

Project development strategy and Roadmap

The roadmap describes the main stages of development of The Abyss project.

  • Q3 2008. Founding of Destiny.Games (video game company).
  • Q3 2016. The idea of a state-of-the-art game portal creation.
  • Q2-Q3 2017. Testing the opportunity of blockchain technology integration into the new concept.
  • Q4 2017. Presenting the concept of The Abyss – a new generation digital distribution platform.
  • Q1 2018. Presenting the concept of DAICO - an innovative fundraising model.
  • Q2 2018. Introducing The Abyss platform prototype. Conducting the Token Sale. Commencing The Abyss platform development. Presentation of concept of The Abyss to game developers. Formation of the Abyss Ltd, a company registered and incorporated in Malta, and the issuer of the ABYSS token.
  • Q3-Q4 2018. Active phase of platform development. Legal and financial preparation for the launch of the project. Partnership agreements with game projects.
  • Q1 2019. The first version of the platform with the startup game package. API for project integration. Unified bi-currency billing; Unified system of authorization. The first integration of multilevel referral programs.
  • Q2-Q4 2019. Active development of the platform: Expansion in the number of connected projects; Introducing the personalization and socialization systems; Introducing the detailed reporting system; Introducing the internal CPA Network.
  • Q1-Q4 2020. The expansion of platform functionality: Motivational programs; The ability of content generation and evaluation; Auction; Syndicates; Joint game achievements.
  • 2021+. Crowdfunding platform. Further extension of the platform.

The main goal of The Abyss’ team is to develop and implement a fundamentally new digital distribution platform that will allow:

  • For quick and easy interaction between gamers and developers
  • The use of effective and accessible advertising options to promote  own games
  • The implementation of large-scale motivational programs for gamers, and multilevel referral programs both for players and developers.

The project's creators plan to achieve these goals within three years after the Token Sale.

In the following years, the project management foresees a high demand for the platform’s services, which can provide exponential development.

We note what we consider to be a few keypoints for investors regarding the strategy of the future development of the platform:

  • After 2020, the project management plans to connect a crowdfunding platform, which will help the developers to raise necessary funds, while sponsors will be able to participate in the creation of promising games.
  • At present, the project’s management is negotiating with different exchanges about the possibility of ABYSS token listing.
  • The first version of the platform will be released in Q1 2019.

By the end of 2021 it is planned to occupy 20%-30% of digital distribution platform market share, depending on the results of the token sale.

Marketing strategy

According to the plan for distribution of funds published on the project site, 30% of funds received during the Token Sale will be allocated to marketing. In case that Soft Cap is reached, the size of the budget for future promotion of the product will be more than $750k (at the rate of 1 ETH = $600). To date, bounty hunters are engaged in promotion of the product. 1% of the total issue of tokens is allocated to marketing strategy. https://bitcointalk.to/index.php?topic=2422516.0. The founders are also planning to spend $1-2m of their own funds on marketing during the token sale.

Their distribution is as follows:

  • 10% Translations
  • 20% Social Media (Facebook and Twitter equally)
  • 20% Blog Article & Videos Campaign
  • 30% Signature Campaign (Coming soon.)
  • 5% Telegram bounty
  • 15% Miscellaneous bounty (Coming soon.)

The documentation is translated into several languages, which also allows for the expansion of the audience attracted to the Token Sale.

The global marketing strategy includes a multilevel referral program, which can generate revenue for both developers and players (paid in ABYSS tokens). The platform uses the principle of affiliate marketing — maximum profits will be received by those players and developers who were the first ones to attract a user to the platform.

There are motivational programs funded from Reward Bank, which in turn is formed from:

  • Remainder of the budget from interrupted referral chains
  • Reserve Fund (intended for the payment of rewards to players in the scope of motivational programs to ensure the rapid development of the ecosystem at an early stage of platform operation)

The pre-distribution for the Reward Bank is as follows:

  • 60% — game achievements (personal, joint)
  • 25% — syndicates (masternodes)
  • 15% — content creation

After the Reserve is spent, and if the funds coming from interrupted referral chains are insufficient for financing the motivational programs, The Abyss team can, at its sole discretion (but not before January 1, 2020) change the conditions of receiving payouts from 2-5 referral levels, as well the percentage assigned to financing of the referral program.

Currently, work is underway to increase the popularity of the ongoing token sale, and a number of publications is expected in popular editions.

While communicating with the founders, we also discovered some details of the marketing strategy of the project.

The strategy divides all the marketing efforts of the platform into 3 major segments:

  1. Players
  2. Publishers and developers
  3. UGC, bloggers, opinion leaders and professional content producers

The management plans to focus efforts primarily on the following countries: United States, South Korea, Europe, and the CIS countries; but this does not mean that the platform will not be available for users from other countries. Since the income level, and therefore the average purchase amount for users from some countries is very high, competition for the involvement of each individual user is also quite severe, so when planning marketing costs for the platform, the creators take as a premise a certain cost of attracting a single user, as well as some other important indicators for marketing and the industry as a whole.

Representatives of the project regularly participate in international exhibitions and conferences. A large number of events with the participation of The Abyss’ specialists are currently planned for 2018.

Gaming and blockchain exhibitions and conferences 2018

Date

Name

Venue

November

Block Show

Singapore

December

Crypto Space

Moscow

March

Token 2049

Hong Kong

March

CSDN Conference

Beijing

 

April

Blockchain Nation

Miami

May

DevGAMM

Moscow

May

Digital Dragons

Krakow

June

E3

Los Angeles

July

ChinaJoy

Shanghai

August

Gamescom

Cologne

August

Games Fair

Guangzhou

September

Tokyo Game Show

Tokyo

October

Brasil Game Show

Sao Paulo

November

G-Star

Busan

November

Casual Connect Asia

Hong Kong

September-November

Game-Connection

Paris

To summarize, we see that in its long-term promotion strategy, the founders are betting mainly on the referral program developed by them and the creation of motivational mechanisms for users. In addition, we note the fact that the management is approaching the development of the marketing strategy thoroughly, taking into account the needs of several audiences which may be interested in the final product.

The project is currently being consulted by the VPartnership marketing team.  The Abyss is also supported by Onfido, Akamai, Xsolla, Group-IB and other companies.

In addition, we note the recent increase in activity on social media associated with the upcoming crowdfunding. We believe that the management is trying to use all channels to communicate with investors as efficiently as possible.

Economy of the Project

ABYSS tokens can be used to pay for purchases on The Abyss platform. Unlike payments made in fiat currency, the use of tokens will provide a discount at the expense of the platform. This will make their use more beneficial and create additional stable demand for purchase of the tokens.

ABYSS tokens holders will gain additional benefits when handling them. In particular, referral and motivational programs, auction of game items, a system of syndicates, rewards and internal CPA network will work only via the use of ABYSS tokens.

ABYSS tokens can be transferred to friends from platform users, outputted to Ethereum crypto wallets (including in automatic mode).

As the platform’s functionality evolves, there will be more ways to use tokens. Until the launch of the platform, the project will be funded with the Token Sale.

Once launched, the ABYSS project will generate revenue from commissions for intra-platform operations in ABYSS tokens:

  • 30% from all payments in any game
  • 10% for internal traffic (CPA Network)
  • 3% for transactions in the auction

The project’s management does not disclose information about the amount of funds going through the specified services, although it would help to assess the profitability of investments to potential investors.

1/3 of the net income of the platform will be distributed to referral programs.

As we have already mentioned in the "Marketing strategy" chapter, to develop motivational programs and their financing, a Reward Bank will be used to pay rewards. The amount of payment for each personal achievement depends on the income from the particular game and the total number of achievements of this rarity level received on that day on the entire platform. The amount of reward for content creation and for syndicates depends on the daily size of the Reward Bank.

The financial model of The Abyss project is not presented in the documentation. During our communication with the founders details of the financial plan for the next

3 years were revealed. For example, the team has developed several budgeting scenarios, depending on the results of the Token Sale.

Soft Cap

Hard Cap

The total amount required for Q2 2018- Q1 2020 - 6 000 000 USD (incl. TAX)

The total amount required for Q2 2018- Q1 2020 – 18 000 000 USD (incl. TAX)

 

  1. Marketing – 500 000 USD/year
  1. Marketing – 1 800 000 USD/year
  2. Development :
  • Q2-4 2018 – 900 000 USD
  • Q1-4 2019 – 1 650 000 USD       
  • Q1-4 2020 – 1 950 000 USD

Total amount for 2018-2020 – 4 500 000 USD

  1. Infrastructure and software (incl. CDN, DRM) – 1 200 000 USD/year
  2. Video Games development & Distribution – 900 000 /year
  3. Legal –300 000 USD/year
  4. Reserve – 300 000 USD/year
  1. Development :
  • Q2-4 2018 – 450 000 USD
  • Q1-4 2019 – 900 000 USD  
  • Q1-4 2020 – 1 050 000 USD

Total amount for 2018-2020 - 2 400 000 USD

  1. Infrastructure and software – 400 000 USD/year
  2. Legal – 200 000 USD/year
  3. Reserve – 100 000 USD/year

From the launch point of the platform (Q1 2019), it will gradually expand both in its functionality and turnover. It would be interesting for investors to look at the financial model of the project in the future, after the funds received during the token sale run out. This would allow us to assess the future viability of the project for the longest-term investors.

In our opinion, the founders approach with resposibility the elaboration of details of the economic component of the project for the next 3 years.

Token investment attractiveness

ABYSS tokens do not give ownership or voting rights to the holders, nor does the project provide any rights to dividends. The ABYSS token is exclusively of an infrastructural nature and is intended for payments within the platform. This approach is currently used by many projects to ensure that a token is not recognized as a security.

The project management believes that the increase in number of users and the growth of turnover on the platform will directly affect the price of ABYSS tokens. In their opinion, token circulation among an ever-growing audience of the platform is a guarantee for increase of the ABYSS token value. The more projects, players and transactions on the platform with a limited number of ABYSS tokens, the higher the market value of the token itself. This argument according to the management is one of the main reasons for buying ABYSS tokens at the token sale stage.

The project provides that 1/3 from commissions from the sums of transactions at the auction and the commissions in the internal partner network will be burned using a smart contract. This mechanism will contribute to the growth of the ABYSS tokens’ price in both the medium and long term.

It is also worth considering the fact that only 40% of tokens will be distributed at all stages of the Token Sale and during the bounty campaign. The remaining 60% are intended for other purposes.

Also, from the point of view of token attractiveness, the referral system on the platform looks interesting.

At the same time, it should be noted that on the platform, it will be possible to use both fiat currency and ABYSS tokens, but using tokens will be economically advantageous for users. This fact will certainly be supported by ABYSS quotes.

Given all the above, plus the fact that the platform will not be launched until Q4 2018, we believe that participation in The Abyss Token Sale could be interesting to all types of investors, and in particular:

  • To future platform users; given the bonuses, their expectations could be economically justified.
  • To investors with a long-term investment horizon, betting on the growth of the platform.

To medium-term investors, the mechanism for burning tokens will support the exchange rate for ABYSS tokens, and at the same time, in the event of success after the launch of the platform, it will contribute to the growth of the token price.

The information contained in the document is for informational purposes only. The views expressed in this document are solely personal stance of the ICORating Team, based on data from open access and information that developers provided to the team through Skype, email or other means of communication.

Our goal is to increase the transparency and reliability of the young ICO market and to minimize the risk of fraud.

We appreciate feedback with constructive comments, suggestions and ideas on how to make the analysis more comprehensive and informative.