SKARA Basic Review
|Start ICO||07 Feb 2018|
|End ICO||07 Mar 2018|
Ticker symbol: SKRT
Project type: Gaming and VR
Extended company description: SKARA is a gaming universe that includes a multi-user competitive platform for eSports, a role-playing game (RPG) and mobile applications described in a series of novels.
Company: SKARA The Blade Remains Ltd
Public ICO start date: 08.02.2018
Public ICO end date: 23.02.2018
Token Sale duration (weeks): 2.2
Token type: ERC20
Token emission: 20,000,000
Tokens available (Pre-Sale + Public ICO): 14,000,000
1 SKT price: ~0.001 ETH
Accepted payment: ETH
Bounty: program is active until the end of the ICO
Token role: functional.
Team (number of people): 15
Advisors and partners (number of people): 4
Twitter: Postings: 4972, Subscribers: 3093
Telegram: Subscribers: 277
Medium: Postings: 7, Subscribers: 12
Linkedin: Subscribers: 326
Facebook: Subscribers: 129,106
YouTube: Postings: 41, Subscribers: 389
SKARA is a gaming universe that includes a multi-user competitive platform for eSports, a role-playing game (RPG) and mobile applications described in a series of novels.
SKARA introduces a blockchain and new cryptocurrency in the form of ERC-20 tokens which can be sold in the open market. Thanks to this, members of the SKARA community will have an opportunity to buy, sell and trade within games without recourse to the black market.
SKARA offers the following services:
- a special card that monitors player status
- tournament betting
- collecting cards and acquiring items
- access to certain tournaments or events
At this point, the following options are available before the introduction of tokens:
Alastair Moore (LinkedIn) - Head of Innovation and Entrepreneurship at University College London, Director of MSc Business Analytics at University College London, Consultant at EIT Digital.
James Roy Poulter (LinkedIn) - SEO at Blockchain Reserve, previously: CEO at Pronto Limited, developer at Playfair Capital, international tax consultant at Ernst & Young.
Shaban Shaame (LinkedIn) - CEO and founder of EverdreamSoft, previously: developer of R & D at Organix IT.
Eric Murillo (LinkedIn) – e-sport consultant at Federación Española de Videojuegos y eSports, manager of influence at Freelancer-Self Employed, leader of Online Champion.
Blockchain Reserve - partner in the field of blockchain;
EverdreamSoft - technical partner in the development of mobile games and applications.
According to Crunchbase, Skara attracted 2,500,000 EUR in February 2014.
The project is based on a gaming platform. It has an experienced team from the gaming industry and navigators. The project is conducting e-sports competitions and is attracting the attention of the gaming industry.
Strengths of the project:
- a tested alpha version.
- participation in Xbox One Developer Program and the Microsoft Ventures Accelerator Program. [https://www.skaratoken.com/]
- there have been investments attracted, indicating investor confidence in the project.
- the team has well-prepared documentation which helps form a positive opinion of the project.
- the team has provided metrics for development (more on this in the relevant section) which increases the credibility of the project.
Weaknesses of the project:
- The game is not yet widely known to the global gaming community (website traffic for https://playskara.com does not exceed 5k users per month). [https://a.pr-cy.ru/playskara.com/]
Market and Industry
Technavio predict that the global gaming market will grow by more than 11% (CAGR) between 2016 and 2020. The market was $99.6 billion in 2016 (Newzoo). According to Newzoo, the number of current players is about 2 billion.
According to Statista, the volume of the eSports market was $696 million in 2017. By 2020, cumulative annual growth rate (CAGR) will be 32%. The size of the audience of cybersport events will be 385 million people. [https://www.technavio.com/report/global-media-and-entertainment-services-online-gaming-market], [https://newzoo.com/insights/articles/the-global-games-market-will-reach-108-9-billion-in-2017-with-mobile-taking-42/], [https://www.statista.com/topics/3121/esports-market/]
According to the white paper, it was expected that there would be 2.2 billion players worldwide in 2017, and online games revenues would amount to $108.9 billion. Thus the industry demonstrates an increase of 7.8% compared to the previous year.
In 2017 the PC and console game market was expected to be $29.4 billion and $33.5 billion respectively.
As for eSports, currently 213 million people watch gaming tournaments, and the global audience will grow to 303 million people by 2019. The world e-sports market revenue was $892.8 million in 2016, 19% more than in the previous year. Using the NFL model, it was calculated that the revenue from e-sports betting could be more than $200 billion per year.
Unfortunately, Skara’s servers have now closed in preparation for the next launch.
Comments: The online game market is developing. However, it is worth noting that users already have certain preferences and favorite games.
The white paper presents games that also enable players to make purchases:
Team Fortress 2 - a multiplayer first / third person shooter game developed and first published by Valve Corporation.
Dota 2 - a multiplayer online battle arena game developed by Valve Corporation.
Second life – A 3D virtual world with elements of a social network that has more than 1 million active users.
Entropia Universe - A multi-user online virtual world developed by the Swedish company MindArk.
Diablo III - An action RPG game developed by Blizzard Entertainment.
We will also add a competitor in the betting field:
Skrilla - This platform is a licensed, fully regulated global brand for making bets.
Summary: The key difference between SKARA and its competitors is the use of blockchain for the trading and exchange of items between players.
Engineering features of the platform
The game combines AAA level graphics with an intense sense of online multiplayer games with role-playing.
The platform will be built on the basis of blockchain technology using smart contracts.
The platform will function as follows:
- A user downloads the game and creates a character.
- Receives various items during the game.
- Later, with the introduction of blockchain, it will be possible to sell or buy any necessary items within the game or from other players.
Comments: SKARA is already functioning in the market. [http://playskara.com/]
In the future, with the development of technology and the amount of data it is planned to implement the following:
- February 2018 - Release of a beta version of SKARA, switch to blockchain.
- April 2018 - SKARA pro league system.
- June 2018 - Single Player Edition.
- July 2018 - Adding a travel function.
- September 2018 - Enabling betting.
- January 2019 - Release of mobile application for SKARA card game.
Comments: The project has presented step-by-step improvements for the platform. Taking into account that the game is already functioning and the team already has experience in this industry, we can say that updates will most likely be completed on time.
There are no active modules in open repository:
Comments: The repository was created and owned by SKARA but modules have not been created for it thus far.
We have analyzed the website and the documentation of SKARA for sufficiency and consistency for making an investment decision.
Information about the project is presented in the white paper in English.The project is described in sufficient detail in the white paper. The main emphasis is on the functioning of the game and market analysis.
The website also provides information about the project, staging a public ICO, the roadmap, frequently asked questions, the bounty program, advisors and the team. The website is available in English, Japanese, Korean and Chinese. An additional feature of the website is the presence of a graph of frequently asked questions.
Summary: The documentation enables a comprehensive view of the project. Information on SKARA is disclosed in detail.
Tokens for sale, %: 70
Public ICO start date: February 8th, 2018
Token type: ERC20
Accepted payment: ETH
Price of 1 SKT: ~0.001 ETH
Crowdsale duration: 2.2 weeks, until February 23, 2018
SKT is the platform currency; it can be used as a means of payment for goods and services. With the help of SKT, SKARA community members will also be able to buy and sell game assets (skins, weapons and items), conduct player-to-player trade or bet on tournaments.
Token limitation: 20,000,000
Advantages for token holders: the tokens are limited and functional, which allows users either to sell them or to use them for accessing platform services.
Additional Token Emission: No
The sale of tokens is implemented in several stages:
Max goal: 10,000,000 EUR
Min goal: 5,000,000 EUR
Comments: Tokens will be issued within two weeks after the end of the sales. Only purchased tokens will be issued.
Tokens purchased at the pre-ico will be locked up and vested for a period of 3 months to 2 years, depending on the bonus.
The platform provides a mechanism for "burning" tokens: 50% of tokens received from players for products or services will be burned, reducing the number of tokens in circulation, which is supposed to reduce possible inflation and increase the price of SKT.
SKT Tokens can be purchased from other players or directly from Skara, including Fiat.
The price for SKT is updated every day depending on ETH rates; to see the current price of SKT, use the link below www.skaratoken.com [https://docs.wixstatic.com/ugd/e0e429_76642dd0ed3c48008df86c1e3839419d.pdf]
Percentage distribution scheme: The project allocates 2% of all tokens on the bounty program which is open in the following areas:
Summary: The project has an extensive bounty program. All conditions of the program are indicated by the link above. The rewards will be distributed in March 2018.
Token and capital distribution
Tokens are distributed according to the following scheme:
Summary: Tokens do not affect the distribution of shares in the company. The incentive system is built in such way that it is more profitable to buy tokens earlier.
Tokens for the team and advisors will be vested for three years.
- January 2018 - release of a novel about the SKARA universe.
- March 2018 - tournament organization.
- May 2018 - organization of the first beta event.
- August 2018 - organization of a second beta event.
- October 2018 - second season of SKARA Premier League.
- November 2018 - launch of the Fantasy League.
- March 2019 - third season of SKARA Premier League.
- May 2019 - Asian market entry.
- June 2019 - release of a second novel about the SKARA universe.
Summary: The team has presented a marketing campaign. We highlight the release of a book series about the SKARA universe as a non-standard marketing move.
The team consists of 15 people and 4 advisors. Information about the main team members based on LinkedIn is given below:
Pablo Rodríguez Valero (LinkedIn) - CEO and the founder. Teacher at Universidad de Alicante. Previously: creative director at 8-Bits Studio.
Cesar Ortega (LinkedIn) – Founder and financial director. Previously: President at Oxford Business Alumni London Chapter, Director of Business Development at Sumitomo Mitsui Banking Corporation.
Victor Moreno (LinkedIn) - Technical director. Founder of Zink Media Studio, previously: interface developer at MasQueLearning, Full Stack engineer at Grupo Hedima - GEC. In a team he also responsible at blockchain development.
There are 12 more people in the team.
Summary: All employees except for the chief programmer and art director have indicated their affiliation with SKARA.
The team also includes designers, a producer and main programmers.
Information about the project is available on various popular services such as Twitter, Telegram, Medium, LinkedIn, Facebook, GitHub, Crunchbase, Bitcointalk and YouTube. The project has a bounty program.
The project is active on social media. Twitter and Facebook regularly update news. YouTube publishes videos detailing gameplay.
The format of articles about the project shows that they are written mainly to the project's order.
Comments: Interest in the project is growing. The marketing campaign is developed mainly on Twitter, Facebook and YouTube.
Traffic analysis of the SKARA website based on Similarweb.com data showed that:
Traffic sources: Similarweb
Comments: direct link: 20.59%, referrals: 63.7%, search: 10.42%, social media: 2.47%, mail: 2.82%
Search traffic: 10.42%, 75.05% of which is ad clicks
Referral links: 0.637
Analysis of social activity based on BE1.ru data showed that:
Traffic sources: [https://be1.ru/stat/skaratoken.com]
Comments: direct link: 20.59%, referrals: 63.7%, search: 10.42%, social media: 2.47%, mail: 2.82%
Top 5 countries-visitors: the USA - 37.22%, Russia - 9.12%, Spain - 5.72%, The Netherlands - 5.07%, Great Britain - 4.66%
Referral links: icoalert.com 60.94%, icobench.com 24.72%, bitcointalk.org 9.05%, medium.com 3.50%, bountylord.com 1.79%
Social activity: YouTube 52.55%, Facebook 47.45%
Summary: According to the available data, it can be concluded that users are interested in the project. The team conducts an advertising campaign on Twitter and Facebook, uploads videos to YouTube and communicates with users on Telegram. There are publications available in the media.
Over the past month, website traffic has grown by 74,000.
The developers may be contacted using the links below:
The information contained in the document is for informational purposes only. The views expressed in this document are solely personal stance of the ICOrating Team, based on data from open access and information that developers provided to the team through Skype, email or other means of communication.
Our goal is to increase the transparency and reliability of the young ICO market and to minimize the risk of fraud.
We appreciate feedback with constructive comments, suggestions and ideas on how to make the analysis more comprehensive and informative.