Ticker symbol: PINNS
Project type: Commerce and Retail
Extended company description: Pocketinns is a decentralized blockchain-based platform for buying and selling, initially in the short-term property rental sector.
Company: Pocketinns Inc.
Public ICO start date: 15.01.2018
Public ICO end date: 31.01.2018
Token sale duration (weeks): 2.2
Token type: ERC-20
Token emission: 150,000,000
Tokens available (Pre-Sale + Public ICO): 30,000,000
Price for 1 PINNS token: Reverse Dutch Auction
Accepted payment: ETH
Bounty: Not announced
Token role: Functional
Team (number of people): 24
Advisors and partners (number of people): 6
Twitter: Postings: 199, subscribers: 2793
Telegram: Subscribers: 114
Medium: Postings: 4, subscribers: 13
Instagram: Postings: 97, subscribers: 1647
Linkedin: Subscribers: 38
Facebook: subscribers: 1629
Youtube: Postings: 2, subscribers: 3
Pocketinns is a decentralized blockchain-based platform for buying and selling, initially in the short-term property rental sector.
The project will create an ecosystem made up of a variety of marketplaces, united by a single token.
Pocketinns 1.0 will be a decentralized trading platform for travel and hospitality. The current Pocketinns marketplace database includes more than 50,000 properties in Europe; new ones are added on a daily basis. It is planned to expand into other decentralized markets including car rental, airline ticket booking, legal services, product delivery, real estate operations and much more.
All transactions will be conducted with the help of PINNS, the project’s own cryptocurrency.
John Biggs (LinkedIn) - Business consultant. Founder of TechForReporters, co-founder of Jaywalk, mentor at Techstars, co-founder of Typewriter.Plus.
Stylianos Kampakis (LinkedIn) - Blockchain consultant. Research Officer at Brandtix, UCL Center for Blockchain Technologies, Circadia, Advisor at xChainge.
Theodosis Mourouzis (LinkedIn) - Blockchain consultant. Research Officer at UCL Center for Blockchain Technologies, Director of MSc Business Intelligence and Data Analytics at Cyprus International Institute of Management, Lecturer at Innopolis University.
Ronn Torossian (LinkedIn) - Marketing advisor. CEO and President of 5WPR.
Douglas Y. Park (LinkedIn) - Legal Counsel. Managing Partner at Park and Dibadj LLP, Senior Strategy Specialist and General Counsel at Tessellation Capital Management, co-founder and managing director of Western Gate Capital Partners.
Reza Dibadj (LinkedIn) - Legal Counsel. Managing Partner at Park and Dibadj LLP, co-founder and managing director of Western Gate Capital Partners, Professor at the University of San Francisco School of Law.
Incapsula - Website protection and optimization partner.
GBTA - World Association of Business Travel.
5WPR - Public relations agency.
VRMA – Vacation rental management accociation.
Investment attracted: N/A
The project is not well known in the blockchain community as yet (this is indicated by website traffic and the number of responses on social media).
Strengths of the project:
- The project is aimed at a broad market.
- The team has a working beta version of the product.
- A strategy for entering the market and a marketing strategy have been developed.
Weaknesses of the project:
- The project is attempting to use several business models for the project simultaneously, which could hinder the effectiveness of its development.
- The project has existed since 2015 but according to data from social networks, it has not yet received much attention from the blockchain community.
- The team claims that it will compete with major brands in several markets, which may lead to inefficient use of the marketing budget.
- Tokens will be sold via a Dutch Auction system (ITO) which is a non-standard method of sale and could scare buyers away.
Market and industry
The research firm BIA / Kelsey estimates that income for firms operating in the market for services on-demand was $34 billion in 2016; in 2017 this figure will increase to $57 billion, i.e. the increase will be 67%. Total market volume is about $1.6 trillion for 2016.
This growth in the on-demand economy is confirmed by research published in the Harvard Business Review.
According to an analysis by the project team, the marketplace economy and the volume for the on-demand market will be $6 trillion by 2030. In 2016, the volume of this market was estimated at $1.2 trillion.
In aggregate, the volume for all markets oriented to consumer demand (Uber, Lyft, HomeAdvisor, etc.) will be $1.78 trillion by the year 2020. Investments in this sector have grown by 614% since 2015. The mobile application market is expected to grow from $420 billion to $910 billion. However, studies show that mobile applications for travel will be most in demand.
Having grouped all these markets together, the project counts on a cumulative volume of $3.2- $3.7 trillion.
Comments: The on-demand market is developing dynamically; however, a large number of competitors in each sector could create difficulties when entering the market.
The team cites the following competitors:
- Competitors in on-demand transport:
- Competitors in housing rental:
- Airbnb - An online platform for accommodation search and short-term rental of private housing worldwide.
- Competitors in the field of product delivery:
Since the intial focus of the project is accommodation, we add the following competitors:
- Pally - A decentralized social network for travel.
- Flip key - A service for finding holiday accommodation.
Summary: Pocketinns distinguishes itself by combining several services.
Engineering features of the project
Pocketinns will connect sellers and buyers.
The platform uses a tender auction system.
Rewards will be granted for regular reviews, transactions, development of marketing materials, etc.
The platform will offer:
- house rentals (already available).
- car rentals.
- a taxi service.
- online purchases.
- real estate transactions.
- financing and insurance.
- car insurance and car sales
- transactions, wages, currency conversion etc..
Plus other services to be announced.
The platform is built on the basis of blockchain technology using smart contracts and API.
The PINNS one payment system will be created to support the ecosystem and a community. An escrow function is available.
Comments: There is a beta version of the platform. A detailed description of the functioning of the platform and its technical components is presented in the white paper. [https://www.pocketinns.com]
With the development of the required technology and data capacity it is planned to implement the following:
Q1 2018 – Implementation of Pocketinns 1.0 on the blockchain platform.
Q2 2018 - Release of iOS and Android version of the Pocketinns 1.0 platform.
Q3 2018 - Introduction of professional communities supporting the ecosystem.
Q4 2018 - Implementation of the PINNS payment processor, creation of a decentralized data warehouse for PINNS token holders and community members.
Q1 2019 - Development of the basis of PINNS one, launch of decentralized online platform PinnCom (e-commerce).
Q2 2019 - Launch of car rental service, integration of third-party services on the platform.
2019 - 2025 - Implementation of other services.
Comments: The roadmap details phased development of the project. A more detailed timeline including the allocation of funds can be found in the white paper.
The following active modules are available in the open repository:
- Rahul7031992: 71.54%
- shikhars3711: 17.46%
- kaushik8888: 9.61%
- AuditDocs - module contains an audit report;
- PocketinnsLegalDocs - module contains the token sale documentation.
- PocketinnsContracts - module contains information on smart contracts.
The repository belongs to Rahul7031992, the project’s chief engineer. There is no current activity observed in the modules, the latest updates (on January 4, 2018) were made 16 days ago.
Summary: DevGenesis Private Limited, which audited the smart contract, points out the high quality of the Pocketinns code. In general, the code demonstrates high standards of quality and effective use of the concept and modularity. The Pocketinns team of contract developers demonstrated high technical capabilities both in the design of the architecture and its implementation. A full report is available at the link below: https://github.com/pocketinns/AuditDocs/blob/master/Pocketinns%20Audit%20Report.pdf
We have analyzed the Pocketinns website and documentation for sufficiency and consistency for making an investment decision.
The website also provides information on the project, the staging of the public ICO, operation of the system, the roadmap, partners, advisors and the team. The site is presented in English.
Summary: The documentation enables a comprehensive view of the project. However, we would like to see a more detailed description of platform components on the website.
Tokens for sale, %: 20
Public ICO start date: January 15, 2018
Token type: ERC-20
Accepted payment: ETH
1 PINNS price: Reverse Dutch Auction
Crowdsale duration: 2 weeks, until 31 January 2018
The PINNS Token acts as currency of the Pocketinns ecosystem.
Token limitation: 150,000,000
Advantages of token holders: the tokens are functional, which allows users either to sell them or to use them for accessing the platform services
Additional Token Issue: No
Max goal: $46,000,000
Min goal: N/A
Links to the bounty program: N/A
Summary: The project does not have a bounty program.
Token and capital distribution
Tokens and capital are distributed according to the following scheme:
Summary: Tokens do not affect the distribution of shares in the company.
Roadmap of the project:
- Q2 2018 - creation of a team for sales and marketing.
- Q4 2019 - 2023 – scaling.
Summary: The company is planning to enter the US market.
The white paper provides a detailed description of the marketing strategy: Use of social media (Twitter, Facebook, YouTube, LinkedIn, etc.), free initial access to services, viral marketing, exhibitions and events, banner advertising, etc. The project has worked on its blockchain system since the 4th quarter of 2015.
The team consists of 24 people and 6 advisors. Information about the main team members based on LinkedIn is given below:
Smita M Seetaram (LinkedIn) - Co-Founder and COO. Previously: Senior Technical Architect at Nike, developer of Oracle Pl / Sql at Thomson Reuters, Mastek Ltd.
Sarva G Mada (LinkedIn) - Founder and CEO. Previously: Vice President of Barclays Investment Bank, Director of Project Management and Standards Development at Sirius XM Radio Inc.
Amol Sharma (LinkedIn) - Technical Director. GSI partnership manager at Google, investor in NanoNets, Vector Space Systems, Starcity.
There are 21 more people in the team.
Summary: All employees we were able to find details for, indicate their affiliation with Pocketinns. The team is mostly from India. The team also includes the following: Blockchain specialists (architects, engineer, project manager), Android and IOs developers, a UI / UX architect and designer, a blockchain and smart contract architect, marketing specialists (digital marketing strategist, PR and marketing media relations specialist, sales and marketing specialist), etc.
Information about the project is available on various popular media such as Twitter, Telegram, Medium, Instagram, LinkedIn, Facebook, Github, Crunchbase and YouTube. The project does not have a bounty program.
The project is active on social media to some degree. News is updated on Twitter and Facebook.
The format of articles about the project shows that they are written mostly to order and basically demonstrate the proposed real estate.
Comments: Interest in the project is not yet high enough for a fully successful ICO. The marketing campaign is developed mainly on Twitter and Facebook.
An analysis of Pocketinns’ website traffic based on Similarweb.com data showed the following:
Traffic source: [Similarweb]
Comments: direct link: 50.71, referrals: 15.92, search: 6.85, social media: 26.52, mail: 0
Search traffic: 6.85%, 100%of which is "organic"
Referral links: 0
Analysis of activity on the Pocketinns website based on BE1.ru data showed that visitors are mainly from Nigeria and Indonesia.
A Pocketinns website traffic analysis based on data at the link showed the following:
Activity: visitors: 2793, views: 11,160
Social activity: score: 1, source: Facebook shared - 1
Summary: Based on available data, it can be concluded that interest in the project is not yet strong enough. However, the team is conducting an advertising campaign via Twitter and Facebook and is communicating with its users via Telegram. There is some media support.
The developers may be contacted using the links below:
The information contained in the document is for informational purposes only. The views expressed in this document are solely personal stance of the ICOrating Team, based on data from open access and information that developers provided to the team through Skype, email or other means of communication.
Our goal is to increase the transparency and reliability of the young ICO market and to minimize the risk of fraud.
We appreciate feedback with constructive comments, suggestions and ideas on how to make the analysis more comprehensive and informative.