Ticker Symbol: PDATA
Project Type: Personal Data, Cryptocurrency, Web
Extended Company Description: The Opiria platform is a global decentralized market for the secure purchase and sale of personal data.
Public Pre-Sale start date: 20.04.2018
Public Pre-Sale end date: 15.06.2018
Public Sale Start date: 16.06.2018
Public Sale End date: 14.07.2018
Public Token Sale (Pre-Sale and Sale) Duration (weeks): 12
Token Type: ERC20
Total Number of Tokens Issued: 750,000,000
Tokens Available (Pre-Sale + Public ICO): n/a
Price of 1 PDATA: 0.1 USD
Accepted payments: ETH, BTC, XRP
Bounty program: active until the end of the token sale
Token role: Functional
Team Size (Number of People): 15;
Number of advisors and partners: 8;
The Opiria platform is a global decentralized market for purchasing and selling personal data.
The platform enables consumers to sell their own personal data to companies and create a passive income stream by doing so.
Consumers can sell:
- feedback about products or services, as well as answer surveys and provide their opinions about topics of interest
- data from many important channels such as their web browsing behavior, eye tracking, emotions, data from wearables and smart devices, smartphone usage, online shopping and more.
The Opiria platform provides the following services:
- a browser-based Software as a Service application called “Opiria studio” with the following main features:
- An interface for filtering relevant consumer profiles
- Creation of surveys and data requests (e.g. web browsing behavior over the last 4 weeks)
- Sending surveys and data requests to filtered consumer profiles; in combination with an offer regarding how much the company is willing to pay for the requested data
- Aggregation and statistical analysis of answers and data provided
- protection of data privacy and anonymity according to general data protection regulation
- Smartphone apps and browser plugins for collection of personal data and participation in surveys
- Receipt of compensation from companies for personal data provided
In September 2018 the project plans to add functions for scanning eyes and emotions (based on existing patents), survey mailouts, and the possibility of conducting surveys using videos, pictures and game formats.
Opiria has a broad approach and includes the following data channels amongst others:
- Web browsing
- Web eye tracking (when using laptop, tablet)
- Emotion analysis (when using laptop, tablet, smartphone)
- Online purchases
- Social media
- Smart devices (IoT devices)
- Usage of smartphone/tablet (mobile devices)
Ismail Malik (LinkedIn) — Editor-in-chief of ICO Crowd, founder and CEO of BlockchainLlab, blockchain specialist at Smartledger, Olympic Regional Development Authority, Chainx.
Daciana Octavia Sarbu (European Parliament) — Member of the European Parliament.
Dr. Wolfram Remlinger (LinkedIn) — CTO of Audi AG, advisor at Ostbayerische Technische Hochschule Regensburg, formerly teacher at Die Technische Hochschule Ingolstadt.
Sam Lee (LinkedIn) — Director of research at Strategic Coin, advisor to Titan Digital Asset Group, formerly research analyst at NY-based Investment Fund, partner of Alpha Venture Partners.
Mihai Dumitrescu (LinkedIn) — Founder and CTO at rosoftlab, founder and managing partner at Vanillaworks UG, formerly senior software engineer at CARUS SRL.
Michael Mazier (LinkedIn) — Advisor to Lampix, co-founder and chief analyst at LendingCalc, formerly portfolio manager and chief quantitative strategist at Van Eck Global, senior analyst at MSCI Barra.
Pavel Kapelnikov (LinkedIn) — Principal of the Chelsea Holdings Company, president of Container Quote, www. GlobalForwarding.com, formerly: president at Global forwarding Enterprises, LLC.
Angel Colon (LinkedIn) — Consultant to Factury, Inc., a structured finance specialist, CFO at Destin Auto Inc.
Customers of Opiria include Audi, BMW, Mercedes-Benz, Volkswagen, General Motors, Nissan, Intel, Procter & Gamble, Freightliner, etc.
Legal Advisors: Canzler & Bergmeier, Dr. Lugert & Dr. Mueller, ETL
Strategic coin — a consulting firm in the field of ICO and crypto market analysis
Amazix — a company that assists in the staging of ICOs
Monaco Growth Forums — a forum dedicated to blockchain and the cryptocurrency market
LDJ Capital — an investment fund
BlockchainLab — a consulting company in the field of business models and technologies
Attracted contributions: US$2 Million via a private sale.
The project is for the creation of a marketplace for purchase and sale of personal data. According to the team, Opiria is compliant with General Data Protection Regulation (GDPR) and provides subjective data USP (feedback on how a product/service is used; opinion about topics via surveys, mobile diaries, or focus groups).
Strengths of the project:
- the pre-existing target market for the project shows high growth rates.
- Opiria is an already working business with Fortune 500 clients and sales partners on 3 continents (North America, Europe, Asia).
- the project has an experienced team and expert advisors.
Weaknesses of the project:
- a high level of competition in the market.
- the project is not currently very popular with the blockchain community.
According to a recent report published by TMR, the global data brokerage market will grow by 11.5% annually (CAGR) during the period between 2017 and 2026. [https://globenewswire.com/news-release/2017/12/07/1247221/0/en/Data-Broker-Market-is-expected-to-surge-at-11-5-CAGR-between-2017-2026-TMR.html]
According to the project team, brokerage services, gathering and analysis for the personal data market is worth US$250 bn. annually. Over the past 4 years, the industry has grown by 13.5%.
Comments: The market shows a high growth rate, but this area is rather competitive. We will talk about competitors in more detail in the next section.
The project identifies data brokerage companies as competitors, such as the following: Acxiom, Corelogic, Datalogix, eBureau, ID Analytics, Intelius, PeekYou, Rapleaf, Recorded Future
The project also lists market analysis companies among its competitors: The Nielsen Corporation, Kantar, Quintiles IMS Holdings, Inc, Ipsos Group S.A, GfK SE, IRI, Westat, INTAGE HOLDINGS inc., comScore, the NPD Group, Inc.
Datum — a decentralized ecosystem for transacting with personal data.
Pikciochain — enables its users to gather, certify and exchange personal data.
Bigtoken — a platform that enables users to sell their own data.
Summary: Strategic partnerships, an existing product, renowned Fortune 500 clients and proprietary data patents (for eye tracking and emotion recognition) are the key features distinguishing the project from its competitors.
The platform will be built on the basis of blockchain technology. Encryption is based on asymmetric cryptography, so there is a public and a private key.
The platform includes the following components:
- A browser-based Software as a Service application named “Opiria studio”, enabling the following:
- Filtering for relevant consumer profiles
- Creation and sending of data requests for objective data such as web browsing behavior, eye tracking, emotions, data from wearables and smart devices, smartphone usage, online shopping and more
- Creation and sending of surveys - two different survey types are available:
- Mobile surveys — one or several questions answered by users on a one-time basis
- Mobile diaries — surveys requiring repeat answers, thus tracking consumer experience with a product or service over a certain period of time
- Receipt of objective data and answers from surveys
- Aggregation and analysis of objective data and answers
- A mobile application for iOS and Android that collects personal data and enables participation in surveys
- Browser plugins that collect personal data and enable participation in surveys.
The architecture of the ecosystem is as follows:
The platform functions as follows:
- A user signs up to Opiria and completes their profile by providing demographic information about themselves.
- A company interested in purchasing personal data from a user sends them a “data request” (to purchase either objective or subjective data via surveys).
- The user in turn can either confirm or deny a request. Upon confirmation, the company pays for the purchase with PDATA tokens.
- The company receives the required data.
Users can only withdraw tokens from the platform at the market rate when they reach a certain value.
The following figure shows a screenshot from Opiria’s browser-based Software-as-a-Service application called “Opiria Studio”. The screenshot shows a preview of the interface for designing custom surveys.
The company already has a mobile application for iOS and Android smartphones, the Opiria app. Below are the download links: [https://play.google.com/store/apps/details?id=de.vanillaworks.rate&hl=en], [https://itunes.apple.com/app/opiria/id1133083484]
The following figure shows how the survey shown in the previous figure appears on a user´s smartphone (here shown on iOS).
As technology and data are developed, it is planned to implement the following features:
September 2018 — Opiria 2.0, including measurement and analysis of eye tracking and emotion detection, plus web surveys.
December 2018 — Extended consumer profile module implemented.
February 2019 — launch of a module for tracking web browsing behavior and online shopping.
May 2019 — Integration of a module for selling social media data.
September 2019 — Implementation of a module for tracking smartphone and mobile device usage behavior.
December 2019 — Launch of a module for tracking data from wearables and smart devices.
March 2020 — Integration of module for tracking PC/Laptop usage.
Comments: The team has presented a step by step strategy for project development. The presence of a sizeable development team offers confidence that all plans will be implemented to schedule. It is not currently possible to view the platform code. The smart contract code is not yet released.
We checked the Opiria website and documentation for sufficiency and consistency towards informing an investment decision.
Information about the project is contained in the white paper and summary. The document is available in English; the white paper presents a description of the project. The main emphasis is on a description of the platform and token, and on analysis of the market.
The website also provides information o the project, roadmap, partners, team and advisors. The site is available in English, Chinese, Korean, Japanese, and German.
Summary: The documentation provides insight into the project, which is described in sufficient detail.
Tokens to be issued for sale: 60%
Public TGE sale start date: June 16th, 2018
Token Type: ERC20
Payment accepted in: ETH, BTC, XRP
Price: 1 PDATA = 0.1 USD
Crowdsale Duration: 4 weeks, until July 14, 2018
PDATA is a utility token, to be used as a means of payment within the Opiria ecosystem.
Token Limit: 750,000,000
Token holder benefits: Tokens are functional. Holders may either to use them to access platform services, or sell them; there are mechanisms for motivating users to store tokens.
Dividends: not offered
Additional token issue: no
Escrow: For contributions in fiat, Opiria offers an escrow service.
The token sale will take place in several stages with the following bonuses:
A private sale with contributions of a minimum of US$50,000 was held until April 9th, 10am GMT - bonus negotiable. The private sale was capped at US$5m.
The pre-sale TGE start date is April 20th, 2018, 10am GMT; it will end on June 15th, 2018, 10am GMT. During the pre-sale TGE period, PDATA tokens will be sold with the following bonuses: US$5000 or more - bonus of 20%
The pre-sale TGE will have a hidden cap. If the hidden cap is triggered, sales will be halted and the main sale TGE will begin within 24 hours and announced in the PDATA Telegram channel as well as on all other social media channels.
Public Sale (TGE)
The TGE sale will start on June 16th, 2018, 10am GMT and will end on July 14th, 2018, 10am GMT.
During Day 1 of the TGE sale period the bonus will be 15%. Each day the bonus will go down by 1% down to a minimum of 0%. For the final 15 days of the TGE there will be no more bonus.
During the first 4 hours of the TGE the following individual cap will apply:
Maximum contribution = 1 ETH
After the first 4 hours of the TGE, this individual cap will be removed.
Max Goal: US$30,000,000
Min Goal: US$5,000,000
The project is allocating 2% of all tokens (15,000,000 PDATA) for the bounty. The program is open in the following directions:
Summary: The project has an extensive bounty program. All the terms of the program are specified at the link above.
Token and Capital Distribution
Tokens and capital are distributed according to the following scheme:
There is a lock-up period for the team's tokens:
Summary: Tokens do not affect the distribution of shares in the company. The reward system is set up so that it is advantageous to buy tokens earlier.
The marketing campaign for attracting consumers to the Opiria database will include:
- Attraction of clients through big client partners.
- An AirDrop campaign (new users of the Opiria application will receive initial compensation (in PDATA tokens).
- A referral program.
- Creation of the TGE community.
- Marketing via social media.
- Partnerships with panel providers (companies that own large consumer databases).
In addition, the project will encourage users to disclose more information about themselves using tokens as an incentive.
The project is already operating in several countries (Germany, UK, China, Malaysia, and South Korea).
In 2018 it is planned to expand to the following markets: USA, France, Germany, Japan, and Singapore.
In 2019: Brazil, Mexico, Italy, Spain, Netherlands, Sweden, Canada and Australia.
In 2020: Russia, India, Switzerland, South Africa, Poland, Turkey, Belgium, Colombia, Denmark.
In 2021: Thailand, Austria, Norway, Indonesia, Venezuela, Chile, Hong Kong, Argentina.
In 2022: Finland, Czech Republic, Philippines, Hungary, Romania, Taiwan, New Zealand, Ireland.
In 2023: Peru, Greece, Portugal, Ukraine, Vietnam, Israel, Nigeria, Bulgaria.
Summary: The project has detailed a marketing campaign and a scaling strategy.
The team consists of 15 members, as well as 8 advisors. Information on the core members of the team (LinkedIn):
Christian Lange (LinkedIn) — Founder and CEO. Co-founder of VanillaWorks. Formerly: Co-founder and CEO of Ergoneers GmbH.
Marlene Gagesch (LinkedIn) — Co-founder and CTO. Formerly software development manager, requirements engineer, application specialist for Ergoneers GmbH, engineer for Siemens Medical Solutions.
There are 13 other people in the team.
Summary: The team is mainly from Europe. The team also has 9 software specialists and 4 sales managers.
Information about the project is available via a variety of popular services such as Twitter, Telegram, Reddit, Medium, Bitcointalk, LinkedIn, YouTube and Facebook. The project has a working bounty program.
The team is conducting an advertising campaign on social media. On Twitter and Facebook there are regular news updates, and videos are posted on YouTube.
The format of articles about the project suggests that they were mainly written by the project team as reviews.
Comments: Interest in the project is gradually increasing. The marketing campaign is mainly being developed on Telegram, Twitter and Facebook.
Analysis of Opiria’s website traffic based on data from Similarweb.com showed the following:
Traffic sources: [https://www.similarweb.com/website/neurochaintech.io]
Comments: direct: 59.03%, referrals: 13.31%, search: 0.98%, social: 0%, mail: 26.68%
Search traffic: 0.98%, of which 100% is "organic" traffic
Referral links: 0.1331
Analysis of Opiria’s website traffic based on data from BE1.ru showed the following:
Traffic sources: [https://be1.ru/stat/opiria.io]
Comments: Top 3 countries for site visitors: USA — 66.36%, Slovenia — 25.73%, Russia — 7.91%,
Summary: Based on available data on the project, we conclude that strong interest in the project is not yet evident. The team is leading an advertising campaign via social media (Facebook and Twitter), communicates with users via Telegram, maintains a blog on Medium and posts videos on YouTube. In the last month, website traffic has increased by 300 people.
You can contact the developers through the following links:
The information contained in the document is for informational purposes only. The views expressed in this document are solely personal stance of the ICOrating Team, based on data from open access and information that developers provided to the team through Skype, email or other means of communication.
Our goal is to increase the transparency and reliability of the young ICO market and to minimize the risk of fraud.
We appreciate feedback with constructive comments, suggestions and ideas on how to make the analysis more comprehensive and informative.