On.Live Basic Review
|Start ICO||11 Mar 2018|
|End ICO||11 Apr 2018|
Ticker symbol: ONL
Project type: Platform, Infrastructure
Extended company description: OnLive is a decentralized marketplace system for paid consultations, live broadcasts and computing power.
Company: OnLive LTD (UK-based)
OnLive Fund OÜ (Estonia-based)
Public ICO start: 11.02.2018
Public ICO end: 11.03.2018
Token sale duration (weeks): 4
Token type: ERC20
Token emission: 111,000,000
Tokens on sale (Pre-Sale + Public ICO): 73,260,000
Price: 1 ONL = 0.0016 ETH
Accepted payment: ETH
Bounty: Program is active until March 30, 2018
Token role: Functional
Team (number of people): 12
Advisors and partners (number of people): 2
OnLive is a decentralized marketplace system for paid consultations, live broadcasts and computing power.
Broadcasts and consultations are intended both for wide audiences and for specific people.
Anyone with internet access can use the platform: Individuals (e.g. doctors, lawyers, teachers, consultants), companies (law firms, medical and educational centers, insurance companies), large enterprises (television stations, advertising networks, event companies).
The platform will provide the following services:
- Organizing consultations
- Conducting and viewing of online broadcasts
- A chat facility
- The purchase and sale of computing power
- A donation facility
- Smart encoding and streaming services.
A wallet, a calendar creation function and a rating system will also be available.
Onlive platform participants include:
Tim Luft (LinkedIn) - Dealer and virtual reality specialist for European Innovation, Managing Director of Virtual Reality Simulation Systems, co-founder of Wootesimulators.
Mark Shaw (LinkedIn) - Managing Director of the Ashover Group.
Attracted investment: N/A
The project is based on a platform that enables viewing broadcasts and obtaining consultations paid for in ONL tokens. OnLive also provides the opportunity to buy and sell computing power.
Strengths of the project:
- According to official documentation, the project has initial investment.
- The project team has the core experience necessary for the development of this project.
- Project Partners, which include the following:
Weaknesses of the project:
- The project states that an MVP exists, but it is not open for testing.
Market and industry
According to Statista, revenue for the video streaming segment will be $14.042 million for 2018. At the same time, this segment will grow annually by 7.4% up to 2020. Growth of the target audience will be 7.8%.
The main target audience includes residents of France, Germany and Great Britain.
According to the project team, the global video streaming market was estimated at $30.9 billion in 2015 and it is estimated to grow at a CAGR of 16% from 2017 to 2024 to $123.2 billion in 2024. The consulting market was estimated at $23 billion in 2016.
Comments: The above data show that the market is characterized by sustainable development. We think that the project has an opportunity to occupy a significant share in the target market.
In the course of our research, we have identified the following competitors:
Livepeer – a blockchain-based online broadcast platform.
Stream - a streaming content platform.
Viewly - a platform enabling viewing online broadcasts.
Flixxo - a video streaming platform which also enables sharing of video via the BitTorrent protocol.
Summary: The main difference between OnLive and its competitors is the consulting feature and the fact that the project is ready to be deployed.
Engineering features of the platform
The platform is built on blockchain technology with smart contracts. According to the white paper, the platform can operate in the following guises:
As a broadcaster: For broadcasting of created content to the network.
As a service provider: organizing of sales and creation of offers within the platform.
As a transcoder: Transcoding streams into other formats. The transcoder can also be a relay node.
Recipients: View streams in the selected quality and format, purchase live services and content.
Relay node: transmission of streams to recipients with or without code conversion.
Open Network: One may join the OnLive network and perform various roles with technical and monetary aspects.
The project solves tasks set via 3 decentralized marketplaces. According to the white paper, OnLive includes three completely decentralized marketplaces where users can buy and sell their services, live broadcasts or processing power directly from each other with no centralized intermediary.
- The Transcoding marketplace is where transcoders offer their services. Offers include such parameters as formats that can be recoded, guaranteed amounts of available working time and prices for transcoding services.
- Streaming marketplace - enables transcoders and relay nodes to post and receive offers for stream transmission.
- The live broadcasts marketplace enables users to broadcast from one place to several destinations at the same time to engage a wide audience. These broadcasts can include presentations, open training, conferences, practical lessons, seminars, as well as broadcasts of sports games, events or even television programs.
A diagram of the OnLive project’s functions is given below:
The platform functions as follows:
- A user creates his own channel for organizing online broadcasts and conducting consultations.
- A smart contract for payment will be secured with those who view content.
- Customers pay for consultations or for viewing broadcasts using ONL tokens.
The following payment options are available:
- Pay Per View - payment for videos watched
- Pay Per Minute
- Subscription Plans
- Tips / Donations
Comments: According to the website and the white paper, the project already has a working platform, but there is no public access to the MVP. According to the team, access to the platform will be available after the ICO.
In the future, with the development of technology and data amounts it is planned to implement the following:
Q1 2018: Creating Team.On.Live. Preparing the launch of the On.Live platform.
Q2 2018: Launch of the platform, PPV, PPM, PPD, PPE Escrow, Smart Contract, ONL Market. ONL tokens to be integrated into OnLive.
Q3 2018: Launch of broadcasts (WEB), public broadcasting (centralized version) and all models of paid broadcasting.
Q4 2018: Run additional language versions. Preparing mobile version (iOS and Android) of the application for a private "one-to-one" module. Smart contract in real time, ESCROW, Pay.On.Live.
H1 2019: Decentralized open ecosystem for direct individual broadcasts, enabling video transmission in one-to-one mode and creating various OnLive applications.
H2 2019: Public "one to many" OnLive broadcasting, open source.
H1 2020: Full decentralization of live services, various public broadcasts without censorship.
Comments: The project has presented a step-by-step strategy for platform development. The project team includes experienced developers, offering the possibility of implementing plans to schedule.
The following active modules are available in open repository:
- jstefanski: 99.06%
- harzo: 0.94%
- jstefanski: 52.10%
- harzo: 47.90%
Comments: The project has 2 open modules. The repository belongs to OnLivePlatform.
We have analyzed the website and documentation for sufficiency and consistency for making an investment decision.
Information about the project is contained in the white paper and presented in English. The project is described in sufficient detail in the white paper. The main emphasis is on the description of the platform's functionality.
The website also provides information about the project, the roadmap, the ICO, the team and advisors. The website is presented in English. The website features all necessary information and an FAQ.
Summary: The documentation enables a comprehensive view of the project. The platform’s processes are described in sufficient detail.
Tokens for sale, 66%
Public ICO start: February 11, 2018
Token type: ERC20
Accepted payment: ETH
Price: 1 ONL = 0.0016 ETH
Crowdsale duration: 4 weeks, until March 11, 2018
ONL tokens will serve as the sole means of payment within the OnLive network.
ONL tokens can be used for the following:
Payment to broadcasters for provided content or for one-to-one online video services.
Transmission and transcoding services to stimulate decentralized computations required for video broadcasting.
Token limitation: 111,000,000
Advantages for token holders: Tokens are functional; users may either sell them or use them for accessing platform services.
Additional token emission: no
The token sale is implemented in several stages:
Max goal: 100,000 ETH
Min goal: 14,000 ETH
Comments: All unsold tokens will be burned. Tokens are planned to be listed on exchanges. ONL will not be transferable until 11/05/2018.
https://v11.on.live/ Vault 11 – the On.Live escrow solution. V11 is used to lock up a certain amount of tokens not assigned to the Pre-ICO or ICO, as well as all founders’ tokens released at the ICO. Holders of locked-up tokens cannot sell them until a defined date. This mechanism is deployed to ensure a steady price rise for ONL on exchanges and to prevent abrupt price changes due to large pools of tokens put up for sale.
For instance, all tokens assigned to the founders are issued with at least a 60 months lock-up period, with the last tranche scheduled to be released in April 2023. Tokens assigned for marketing, advisors and legal counsel for the platform are also locked in tranches with release dates stretching up to 2021. The Vault 11 solution offers a transparent view of all these locked-up token pools. Any user of On.Live can be sure that no tokens locked in the vault can be transferred until the applicable period is over.
Payments for ONL
In addition to the standard payment method for tokens using ETH, On.Live offers a new and convenient means for contributing to the platform: https://pay.on.live. OnLive recently partnered with VLOAD, an international cash voucher that offers an easy and powerful means for paying, transferring and receiving funds worldwide. The VLOAD cash voucher enables fast and easy payments online, and complies with the highest standards of KYC rules and responsible banking. Thanks to VLOAD, the project has simplified the ONL purchase process. Anyone can now contribute to On.Live using the most popular payment cards, simple bank transfers (SWIFT), or an alternative payment method (Alipay – SOFORT – iDeal – GiroPay…). All transfers through VLOAD involve provisions depending on the payment method you choose. However, On.Live is obliged to give back this provision in the form of ONL tokens. In the end, each contributor using VLOAD can obtain the same amount of ONLs as if using ETH wallet transfer, but in an easier, faster, safer and more user-friendly way.
Link to the bounty program: [https://bitcointalk.org/index.php?topic=2751766.0]
The project has allocated $1 million in ONL tokens to the bounty program. The program is open in the following areas:
Summary: The project has an extensive bounty program. All conditions for the program are indicated at the link above.
Q1 2018: Development of marketing activities related to the functioning of the platform.
Q2 2018: Conclusion of partnership agreements.
Q3 2018: Arranging transcoding partners worldwide.
The platform is planning to integrate Fit.fit, a trading platform for nutritionists, fitness trainers, doctors etc.
Summary: According to the team, sales will be carried out via a number of marketplaces. Unfortunately, the launch periods for these marketplaces inside the platform are not specified in this roadmap. However, in our opinion, the modules to be released in Q2-Q3 of 2018 could constitute the main marketplace functionality.
Information about the main team members based on LinkedIn is given below:
Chris Rybka (LinkedIn) - Founder. Also founder/CEO of MineMind, co-founder of the Hatima Foundation, previously chairman of the board at Presto Sp. Z oo, owner of Umbrella Institute.
Anna Rybka-Krysiak (LinkedIn) - co-founder, manager. Senior project manager at itelligence. Previously worked extensively at itelligence in different positions.
Daniel Bayer (LinkedIn) - CEO. Mentor for Starter Rocket Accelerator, AIP Business Link, CEO at DBG.
The main team has 9 more members.
Summary: Only 5 members of the main team have indicated an affiliation to OnLive. The team is mostly from Poland, and also includes the following specialists: A developer, IOS/ANDROID application development specialist, a UX expert, IT system administrator, finance specialist, blockchain experts, software development manager and a lawyer.
The team also has twelve team leaders responsible for different areas of the project. Some of them work on a permanent basis with OnLive Ltd, representing a large software house employing dozens of programmers. OnLive is supported by software houses such as https://www.futuremind.com/, http://pragmaticcoders.com/ https://silksoftwarehouse.com
Information about the project is available via various popular services such as Twitter, Telegram, Reddit, Medium, LinkedIn, Facebook, GitHub and Bitcointalk. The project has a bounty program.
The team is conducting an advertising campaign on social media; Twitter and Facebook news updates occur regularly.
The format of articles about the project shows that they are written mostly by team members as a review or by information portals as announcements of an imminent ICO.
Comments: Interest in the project is growing. The marketing campaign is developed mainly on Google, Twitter and Facebook.
Traffic analysis of the On.Live website based on Similarweb.com data showed the following:
Traffic source: [https://www.similarweb.com/website/on.live]
Comments: direct link: 48.48, referrals: 11.66, search: 26.32, social media: 8.14, mail: 2.17
Traffic via searches: 26.32%, 81.21% of which is "organic traffic".
Referral links: 11.66%
Traffic analysis of the On.Live website based on data from BE1.ru showed the following:
Traffic source: [https://be1.ru/stat/on.live]
Comments: Top 5 visitor countries: Poland - 13.11%, Great Britain - 11.35%, Russia - 7.76%, Ukraine - 6.88%, United States - 6.86%.
Referral links: bitcointalk.org: 35.62%; icoalert.com: 22.91%; bountylord.com: 14.66%; icobench.com: 10.22%; tokenmarket.net: 3.46%.
Social activity: Twitter: 50.32%; YouTube: 42.14%; Facebook: 7.54%
Summary: Based on available data, there is interest in the project. The project team started an active advertising campaign in February,due to which the number of website visitors increased by 410,000. The team is conducting an active advertising campaign on Twitter and Facebook, communicates with users via Telegram and is maintaining a blog on Medium.
The developers can be contacted using the links below:
The information contained in the document is for informational purposes only. The views expressed in this document are solely personal stance of the ICOrating Team, based on data from open access and information that developers provided to the team through Skype, email or other means of communication.
Our goal is to increase the transparency and reliability of the young ICO market and to minimize the risk of fraud.
We appreciate feedback with constructive comments, suggestions and ideas on how to make the analysis more comprehensive and informative.