Nova Blitz Basic Review
|Start ICO||10 Dec 2017|
|End ICO||09 Jan 2018|
Name: Nova Blitz
Ticker symbol: NVT
Project type: Platform, Gaming
Extended company description: Nova Blitz is a full-function cross-platform card game that will be the first game to use Nova Tokens. It already includes more than 300 cards and releases new maps every month. In parallel, it is planned to integrate Nova Tokens into Nova Blitz and create the tools required for other developers to integrate Nova Tokens into their platforms.
Company: Dragon Foundry LLC
Public ICO launch: 11.12.2017
Public ICO end date: 10.01.2018 
Crowdsale duration (weeks): 4,3
Token type: ERC-20
Token supply: 100 000 000 000 
Tokens available for purchase (Pre-Sale + Public ICO): 75 000 000 000
The purpose of attracting investments:
- 40%: marketing and business development
- 50%: development and creation of ecosystem
- 5%: legal expenditures
- 5%: operating expenses'
1 NVT price: 1 ETH = 1,000,000 NVT
Accepted payments: ETH
Bounty: The program starts on November 12, 2017 and runs until January 10, 2018
Token role: Utility
Team (number of people): 8
Advisors and partners (number of people): 3
Twitter: Posting: 2294, Subscribers: 251
Telegram: Subscribers: 266
Facebook: Subscribers: 1787
Nova Blitz is a full-function cross-platform card game, that will be the first game to use Nova Token. It already includes more than 300 cards, and releases new maps every month. 
In parallel, it is planned to integrate Nova Tokens into Nova Blitz and create the tools required for developers to integrate Nova Tokens into other platforms.
Nova Token will provide the following services: 
- buying / selling game cards
- organization of tournaments
- access to copies of newly created maps
- receipt of funds for development and marketing
Nova Token is a protocol that enables the creation of, the issue of, and trade in game objects in games, built on Ethereum.
The Nova Blitz game was created by Dragon Foundry LLC, USA; the company has existed since 2014.
Skaff Elias (LinkedIn) - Owner of 3Donkeys (since 2004), senior vice president at Wizards of the Coast / Hasbro (8 years);
Mark Pui (LinkedIn) - Executive Director at PricewaterhouseCoopers (since 2003), Consultant at KPMG (2.5 years), Consultant at Arthur Andersen Business Consulting (2.5 years);
Richard Garfield (N/A) - Creator of Magic: The Gathering, game designer, consultant on the monetization of games.
Investments attracted: N/A
There are experienced specialists involved in the project. Such projects are well perceived by the blockchain community; we are sure that the team will be able to raise the required amount for project development with the right marketing support.
Strengths of the project:
- a team of experienced professionals in the game industry
- a test version of the mobile app (Google Play) has been released
- the selected market is well perceived by the blockchain community and also shows a fairly steady growth
- analysts predict the growth of the project market
- the documentation is prepared in sufficient detail
Weaknesses of the project:
- the dates of achievement for the assigned strategic tasks are not indicated in the roadmap
- only Mark Pui (advisor) has a specialization in blockchain technology; this may indicate that blockchain development will be handled by a third-party company.
Market and industry
According to Statista, revenues from digital collectible card games (CCG) will grow by 5% per year from 2017 to 2020. More than half of the revenue comes from users using smartphones and tablets. , , , 
According to SuperData Research, the current market volume is $1.4. SuperData Research also shows that the number of active players of card games worldwide is 40.6 million people, with an income of $27 per user.
The team cites a Newzoo study in its white paper, which shows that the digital games market will reach $120 billion by 2020 (see below). Most of this revenue will come from games on mobile devices. The main inflow of revenues is expected to be from purchases in applications. 
According to the team’s research, the addition of card ownership to digital games will generate revenues of $2 billion or more by 2020. With an income of $100 million per year approximately 70% will account for the sale of cards. Consequently, the market capitalization of NVT of $70 million can be achieved. According to the white paper, the team estimates the current number of its users as 10,000 people.
Comment: According to market research, with an audience of 2 million people (as the team predicts in the roadmap), an income of $70 million cannot be obtained. Maximum capitalization in this case is $54 million.
The team identifies the following competitors in the field of online gaming cards in the white paper: 
Hearthstone - a collectible online card game based on Warcraft universe, developed by Blizzard Entertainment and distributed in free-to-play model;
Magic Pokemon is a collectible card game based on a series of Pokémon games, part of Pokémon media franchise.
We can also add Shadowverse - the most popular card game in Japan.
Competitors using blockchain:
Enjincoin - a platform for trading in-game items
Dmarket - a platform for trade in-game objects based on blockchain technology and smart contracts
Wax - a platform for trading virtual goods for online games.
Resume: The main difference compared to Hearthstone is the possibility of trading cards; as for Magic Pokemon, the advantage of the project is that the Nova Blitz platform is decentralized. However, we would also like to note that the competitors' card games are based on already popular games and franchises; the Nova Blitz heroes are not so popular yet. Nova’s difference to the competitors using blockchain technology is its specialization in card games.
Engineering features of the platform
The platform is built on the basis of blockchain technology with API and smart contracts (an escrow function is supported). To exchange cards, a side chain based on Ethereum is used, built on the Plasma Protocol. 
The platform will operate as follows: 
- Players will sell / buy cards and participate in tournaments using tokens
- Developers: the introduction of the NVT token to their games will provide additional funds for the development of their games, marketing and information gathering.
Test version of mobile app:
Comments: A test version of the mobile application has been released. 
In the future, with the development of technology and data amount it is planned to implement the following: 
- Stage 1 – the possibility of selling and buying cards; introduction of a wallet for transactions; release of new cards
- Stage 2 – the exchange of cards is integrated into the game; the appearance of tournaments; release of new cards
- Stage 3 - release of the exchange of cards version 2.0; operation on Plasma; introduction of auction opportunities; release of new cards
Comment: The team confirmed that Stage 1’s completion is expected by the end of Q2 2018, and Stage 2 is expected to complete by the end of 2018.
We have analyzed the NovaBlitz website and documentation for sufficiency and consistency for making an investment decision.
The documentation contains only the white paper in English. In the presented documentation, the project is described in sufficient detail, and useful details of market research and competitive analysis are given. Also, the problem that the project solves as well as its solution are posed and clearly presented. 
The website also provides information about the project, the staging of the public ICO, the team and the roadmap. An additional feature of the website is the presence of a link to the purchase of tokens and links to the current product. 
Resume: The documentation enables forming a comprehensive view of the project.
Public ICO launch: December 11, 2017
Tokens to be released, % 75%
Token type: ERC-20
Accepted as payment: Ethereum
1 NVT cost: 1 ETH = 1 000 000 NVT
Crowdsale period: 4 weeks, until January 10, 2018
Nova Token (NVT) can be spent on the game, on purchases in the application, on the purchase of cards or to participate in tournaments. Tournament prizes are paid in NVT.
NVT also grants the right to copies of new Epic and Legendary Cards whenever they are released. The more NVT a user holds, the more cards he will have.
Token issue limit: 100 000 000 000
Advantages for token holders: limited number of tokens; these are functional tokens enabling use of the platform’s services, and can also be sold/traded.
Maximum planning amount of profit: 75 000 ETH
Minimum planning amount of profit:10 000 ETH
Comment: Additional emission after the ICO is not provided. Unsold tokens will be retained for future sale or otherwise. 
Bounty program link: https://novablitz.com/bounty/
Scheme of interest distribution by program:
The project allocates 500 million Nova Token (NVT) to the bounty. The program is open in the following areas:
- Reddit (announced on November 28, 17)
There are 2 categories of bounty:
- A bounty awarded on the basis of content creation throughout the whole period. 150 million Nova Tokens (NVT) have been allocated to this category.
- Weekly rewards for each of the 7 weeks; 50 million Nova Token (NVT) has been allocated for each week; a total of 350m NVT.
Resume: The project has an extensive bounty program. All the conditions of the program and registration are specified in detail at the link above. 
Tokens and capital distribution
Tokens and capital are distributed according to the following scheme:
Resume: Tokens do not affect the distribution of shares in the company. The incentive system is set up such way that it is more profitable to buy tokens earlier.
- Stage 1 - launch of marketing strategy 
- Stage 3 - integration into other games
Resume: Scaling for the platform will be possible after the beginning of 2019 when the developers of Ethereum will release a new version of the platform, capable of processing more transactions. The roadmap does not contain planned dates for the implementation of its stages. The team confirmed that Stage 1’s completion is expected by the end of Q2 2018, and Stage 2 is expected to complete by the end of 2018. As for the description of the marketing strategy, and methods for attracting the target audience, this information is also absent in the white paper.
The team consists of 8 people and 3 advisors. Information about the main team members based on LinkedIn is given below: 
Paul Barclay (LinkedIn) - CEO. CEO and co-founder of Dragon Foundry LLC. Former director of program management at Wizards of the Coast (about 10 years);
Noah Callaway (LinkedIn) - Engineer. Founding partner at Apsis Labs. Previously, Software Engineer at Amazon.com.
Mark Davis (LinkedIn) - Server engineer. Experienced software engineer, began his career in 1983 at Sema Group Ltd / CAP Ltd. Experience: Software Developer of iSoftStone North America, Software Engineer at Dragon Foundry, Software Engineer at Microsoft (18,5 years);
Steven Stadnicki (LinkedIn) - Engineer. Has been working in software development since 1991 and game industry since 1995. Job history until 2014 available: software engineer at Z2, game programmer at Airtight Games, software engineer at Archstor, Inc;
Marco Williams (LinkedIn) - Engineer. Experienced developer and leader. Head of Tool Development at PlayFab, Inc. Former CEO at Hashbang Games, software developer at NTN Buzztime;
Jeff Alexander (LinkedIn) - Game designer. Game designer at Dragon Foundry, LLC. Former leading game developer at Fugazo, Inc., game designer at Sabi Games;
John Burnett (LinkedIn) - Designer of UI / UX. The owner of TheWingless.com (18 years old). Former director of UI / UX at Glu Mobile;
Scott Colburn (LinkedIn) - Audio director. Master of Recording at Gravelvoice (27 years). Had experience as an instructor at the University of Washington (17 years), audio director at Microsoft;
Comments: Affiliation with the company (DRAGON FOUNDRY LLC) was indicated by three people from the team: CEO, game designer, and one of the engineers.
Resume: Based on the study of the LinkedIn profiles of the team, we note that it consists of experienced professionals in software development, design and sound recording in game industry. Only Mark Pui has a specialization in blockchain technology. 
Information about the project is available on Twitter, Facebook, Telegram, BitcoinTalk. There is a Bounty program, as described above.
The project is active on social media. Twitter and Facebook regularly update project news. The team communicates with users on Telegram. The format of articles about the project shows that they were written mainly to order.
Comment: Interest in the project is gradually growing. The basic marketing campaign is set on Twitter and Facebook.
Analysis of website traffic based on Similarweb.com data showed the following: 
Comment: 51.23% of traffic - direct links, 30.83% of traffic - search, 17.23% - social media.
Traffic through search: 30.83%, 100% - "organic" traffic
Referral links: 0%
Comment: There is no site visit data on Similarweb. However, according to Alexa.com, the attendance of the website is 3,016 people per month; the number of page views is 12,060. The website is popular mostly in Russia. 
Resume: According to the available data, it can be concluded that the project is not yet very well known among the blockchain community. However, the team is conducting an advertising campaign on social media (Facebook, Twitter) and communicates with users on Telegram. Further work with other media is planned.
The developers may be contacted using the links below.
2. White Paper
5. About Bounty
The information contained in the document is for informational purposes only. The views expressed in this document are solely personal stance of the ICOrating Team, based on data from open access and information that developers provided to the team through Skype, email or other means of communication.
Our goal is to increase the transparency and reliability of the young ICO market and to minimize the risk of fraud.
We appreciate feedback with constructive comments, suggestions and ideas on how to make the analysis more comprehensive and informative.