Ticker symbol: HBC
Project Type: Social Media and Communication
Extended Company Description: HeartBout is a social network featuring a decentralized reward system for user activity based on blockchain technology.
Company: HeartBout LP
Public ICO starts: 01.04.2018
Public ICO ends: 30.06.2018
Token Sale Duration (weeks): 12.8
Token Type: ERC20
Total Number of Tokens: N/A
Tokens available for sale (Pre-Sale + Public ICO): 44,197,720
- Marketing - 47%
- Development - 40%
- Operational costs - 5%
- Equipment – 1.3%
- Other – 6.7%
HBC Price: 1 ETH = 6863 HBC
Accepted payments: ETH
Bounty: The program started on December 11, 2017 and runs until February 28, 2018.
Token Role: Functional
Team (number of people): 3
Number of advisors and partners: 3
Twitter: Posts: 35, followers: 428
Telegram: Subscribers: 151
Facebook: Subscribers: 415
HeartBout is a social network with a decentralized system for rewarding user activity based on blockchain technology.
Users of HeartBout take part in the creation and promotion of content, as well as mining. They receive rewards in the form of the project’s own cryptocurrency, HBC.
The HeartBout social network monetizes users’ activity including the publication of articles, voting or making comments, providing advertising opportunities in exchange for HBC tokens. HBC tokens can be spent on the promotion of a publication, for example. It is also possible to withdraw tokens to an accredited exchange and subsequently exchange for other currencies. A user evaluates content with "hot" (like) and "cold" (dislike) hearts; therefore the more often someone uses the social network, the more HBC they receive.
The following functionality will be available:
- The registration, creation and viewing of profiles.
- A configurable news feed.
- The creation of articles.
- Chat service.
- The ability to place advertising.
Valentin Bezuglenko (Linkedin) — Co-founder and CEO of Paladin Engineering, formerly the head of the IT department at Medifarmservis and engineer-programmer at Stavropoljenergo.
Mihail Tarasev (Linkedin) — Co-founder of Blockchain Systems .
Danar Podkopaev (Linkedin) — Development director at Paladin Engineering, formerly sales manager at SKB Contour and assistant director of the cartography department of the Russian Geographical Society.
Project partners: N/A.
- Alexander Eroshevskij (n/a) — sum of investment is $400,000.
The project is based on a social network. Attention from the blockchain community on the project is currently low.
Strengths of the project:
- The market for advertising on social media is dynamically developing.
- The project has a well-designed budget and mechanism for the calculation of user rewards.
Weaknesses of the project:
- The big players in the project’s chosen market have already occupied a large proportion of it
- There is no MVP (minimum viable product) at the time of the crowdsale, which could alienate potential investors.
Market and industry
According to Statista, social media income from advertising is steadily growing, reaching $41 bln in 2017, a 24.5% increase on 2016.
The number of users on social media is also growing steadily: annual growth in user numbers is about 7%, therefore, by 2019 2.77 bln people will be using social media.
Regarding the cost of advertising on social media, the advertising agency of Zenith Optimedia, owned by France Publicis, predicts that in 2019 these costs will comprise 20% of total internet advertising, reaching $50 billion. The annual growth rate (CAGR) will be 26%. [https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/], [https://finance.yahoo.com/news/social-media-ads-hit-50-billion-2019-zenith-000740056.html], [https://www.statista.com/statistics/256911/ Global-online-advertising-spending/], [https://www.statista.com/statistics/271406/advertising-revenue-of-social-networks-worldwide/]
According to the team, in recent years there is an increase in spend on mobile native advertising worldwide:
Comments: The market for advertising on social media is dynamically developing. However, there are large players which have already seized most of the market: According to a 2016 assessment, Facebook and Twitter together occupy almost three quarters of the advertising market on social media.
The team identifies the following competitor:
Steemit — A social media platform and a platform offering rewards for content.
There is also:
Golos — A social media platform that enables the rewarding of users for creating interesting content.
Summary: The main difference from competitors is that the token is tied to advertising and to DAU (the number of unique users who have entered the system at least once within a 24 hour period). In addition, the cost of advertising on HeartBout will be significantly lower than on social media that do not use blockchain technology.
Engineering features of the platform
The issue is distributed in the form of rewards to authors, miners and voters.
- Authors. Receive 65% of the issue. Only the number of "Hot Hearts" (likes) received within a day of publication are taken into account for the estimation of a reward.
- Voters. 15% of the issue will be for rewards for "hot heart" voting.
- Miner. The generation of blocks on the HeartBout blockchain is carried out in rounds. For each round of block creation and signing with transactions, 21 candidates are chosen. Thus all interested parties will be able to participate in the issuance process.
The platform is built on the basis of blockchain technology. The token is issued once every 24 hours. Delegates synchronize the production of blocks through the NTP protocol. A variation of this algorithm was also used by the Bitshares network.
The architecture of the network is presented below. It is a distributed network, so many servers are duplicated in order that the system can expand dynamically. A detailed description can be found in the project’s white paper. [Whitepaper]
A message queuing process is configured to transfer large amounts of data between HeartBout blockchain nodes and the HeartBout project server. Connection and communication between a client and the MQ server occurs through a TCP/IP socket managed by MQ protocol commands. This solution will enable increasing the system’s capacity in the future with the growth of the application’s popularity and increase in number of requests.
Comments: The team intends to use proven technologies. According to the roadmap, HeartBout will use the Steemit project blockchain as a prototype.
On a separate note, in order to prevent attempts of "Hot Hearts" (likes) fraud and other manipulation, a mechanism limiting total number of "Hot Hearts" and "Cold Hearts” will be in place.
With the development of the technology and amount of data it is planned to implement the following:
4th quarter, 2017 — Adjusting application design and adapting to iOS 11, commencing blockchain design, creation of technical specifications for development of the advertising engine. Development: registration, tape, search, create and edit categories, profile, editing / settings, creating a publication, analysis of the Steemit blockchain, development of the blockchain on the basis of fork stream.
1st quarter, 2018 — Design for dvertising promotion in the application, design of the wallet. Development: streaming of videos, creation of final post, activity / chat, calls, animation and testing, beta version (April), development of blockchain using fork of Steemit.
2nd quarter, 2018 — Finalizing, testing and release of the application (June), development of Android version.
3rd–4th quarter, 2018 — Launch of advertising engine and Android version; Formulation of technical assignment for the development of other types of advertising.
Comments: There is a comprehensive strategy for improving the system. However, the group of developers is not large, and there are no blockchain developers on the team; since the plans are quite extensive there is a risk that these activities will not be implemented on time.
The following active modules are presented in the open repository:
- Smart Contract.
Comments: - SmartContract — this module contains information about the smart contract; the repository belongs to HeartBout. Last updated on December 10, 2017. The HeartBout blockchain is being developed by Blockchain Systems.
We have analyzed the HeartBout site and documentation for sufficiency and consistency for making an investment decision.
Information about the project is given in the white paper in English and Russian. The project is described in sufficient detail in the white paper. The main emphasis is placed on the functional and technical aspect of the social media platform’s operation.
The website also provides information on the project, architecture, ecosystem, the staging of the public ICO, the roadmap, advisors and the team. The site is presented in Russian and English. A preview of the mobile application is available on the site.
Summary: The documentation provides insight into the project, and the principles of operation of the social network are described in sufficient detail.
Tokens to be issued for sale, %: 0.815
Public ICO start date: 1st April, 2018
Token type: ERC20
Accepted payments: ETH
Price of 1 HBC: 1 ETH = 6863 HBC
Crowdsale duration: 12 weeks, until 30 June 2018
HeartBout Coins (HBC) are tokens designed to promote user activity on the HeartBout social network and are directly linked to the social network’s advertising capabilities; i.e. they enable payments for ad views.
Token limit: n/a
Advantages for token holders: Tokens are functional, enabling use of the platform’s services and receipt of incentives for online activity; they can also be sold.
Additional token issue: possible
Tokens are sold in several stages:
- 15th December 2017 – 31st December 2017
- 30th January 2018 – 28th February 2018
- 1st April 2018 – 30th April 2018
- 10th May 2018 – 30th June 2018
Max goal: 6440 ETH ~ $4,617,480
Currently raised: 138668.9 HBC ~ $7072
Bonuses: Weekly bonus amount after start of ICO
Comments: The token sale ends on 30th June 2018; in July, HeartBout’s cryptocurrency will be available on various exchanges. The HB token is divisible up to 0.00000000001.
The project has allocated 2,169,213 HBC to the bounty program. The program will be open in the following directions:
- Bitcointalk signatures — 542 303 HBC — 25%
- Facebook — 325 382 HBC —15%
- Media/Articles/Youtube — 542 303 HBC — 25%
- Twitter — 325 382 HBC — 15%
- Translations and moderation — 433 842 HBC — 20%
Summary: The project has an extensive bounty program. All the terms of the program are specified at the link above.
Token and capital distribution
Tokens and capital are distributed according to the following scheme:
- Pre-ICO and ICO — 81.5%
- Initial investors — 5%
- Team — 6%
- Advisors — 5%
- Bounty — 4%
- Marketing — 1.5%
Summary: Tokens do not affect the distribution of shares in the company. The reward system is set up so that it is more advantageous to buy tokens earlier.
Roadmap for the project: [Website]
Summary: The roadmap only contains a technical description. Regarding the marketing and promotion of the product, new users are intended to be attracted through advertising on social media and special mechanisms for promotion in categories and keys on the Appstore, according to a project representative. The planned metrics are presented in the WP.
The team consists of 3 people and 3 advisors. Information on the core members of the team (LinkedIn) is as follows:
Ekaterina Eroshevskaja (n/a) — CEO.
Dmitriy Doroshchuk (Linkedin) — Head of Mobile Development. Formerly Senior iOS Developer at Cardsmobile, Magora Systems, Neocom Software, e-Legion.
Vladislav Feuerbach (Linkedin) — Head of Server Development. Formerly head of the development team at CashBack Service, lead developer at F. Exchange, senior PHP developer at Daimler AG.
Summary: All staff members have indicated their affiliation to HeartBout. The team is mainly from Russia. The developers have extensive experience in their fields. An external company, Blockchain Systems (blockchainsystems.ru), is responsible for the development of the blockchain.
Information about the project is available on a variety of popular services such as Twitter, Telegram, Bitcointalk, Github and Facebook. The project has a bounty program.
The project is active on social media. News on Twitter, Facebook and Telegram is regularly updated.
The format of articles on the project suggests that they were primarily ordered by the project.
Comments: Interest in the project is not yet sufficiently high. The marketing campaign is mainly being developed on Twitter and Facebook.
An analysis of HeartBout’s website traffic based on Similarweb.com data showed the following:
Traffic sources: [Similarweb]
Comments: direct: 100, referrals: 0, search: 0, social: 0
Search traffic: 0
Referral Links: 0
Analysis of HeartBout’s website traffic based on analysis data showed that:
Traffic sources: [https://a.pr-cy.ru/heartbout.com]
Site evaluation: 0.62
Traffic: visitors: 1840, views: 7350
Social activity: Total social activity is 14 points. VKontakte: 2, Facebook reposts: 12.
Summary: Based on available data on the project, it can be concluded that users are not yet sufficiently interested in the project. However, the team is leading an advertising campaign on Twitter and Facebook, and communicates with users via Facebook.
You can contact the developers through the following links:
The information contained in the document is for informational purposes only. The views expressed in this document are solely personal stance of the ICOrating Team, based on data from open access and information that developers provided to the team through Skype, email or other means of communication.
Our goal is to increase the transparency and reliability of the young ICO market and to minimize the risk of fraud.
We appreciate feedback with constructive comments, suggestions and ideas on how to make the analysis more comprehensive and informative.