About the Project
Ticker symbol: DGZ
Project type: Dogezer is a software development platform that allows team members to become product investors by investing their time and labor.
Starts: September 1st 2017, 13:00 UTC
Ends: October 1st 2017 00:00 UTC
Total tokens: 2,000,000 preDGZ Tokens (To be converted to the DGZ Token at ITO using 1:1 rate)
Token price: 0.70 USD per preDGZ
Starts: November 15th 2017, 13:00 UTC
Ends: December 15th 2017 00:00 UTC
Total tokens: 100,000,000 DGZ
Available in Token Sale: 96-98% DGZ Tokens, depending on PreITO performance
Fundraising goal: $1,000,000
Token price: 1st week - 0.90 USD per 1 DGZ 2nd week - 0.95 USD per 1 DGZ 3rd week - 0.98 USD per 1 DGZ 4th week - 1.00 USD per 1 DGZ
Team size: 7 members
GitHub: no data available
Bitcointalk: 109 posts, read 5,156 times
Telegram: 9 members
Twitter: 18 tweets, 74 followers
Medium: 3 posts, 20 followers
Facebook: 65 likes, 68 followers
Slack: 85 members
About the Project
The Dogezer platform is a SaaS-based technological solution bringing the functions of Kickstarter, UpWork, GitHub, Slack, Jira, Google Docs, and Dropbox together.
The platform provides an integrated, ready to use set of tools and best practices for the execution of a project. The project founder defines names and settings, selects a project type, declares his currency and receives a budget to build his project, in a matter of minutes.
The platform minimizes conflicts of interests within a team, ensures team members’ involvement and helps to build better products faster.
The Dogezer platform will remove investors as "middlemen" in a team’s organization, giving the founder a chance to run the project using a balanced system of promises to team members, who will effectively be the product’s investors.
Dogezer will open an opportunity for individual contributors to invest their labor into one or multiple products they believe in, take an active role in ensuring the project's success and enjoy the rewards matching their contribution.
The registered office of the Dogezer start-up company is at Nizhniy Novgorod, Russia.
The Dogezer developers’ idea can be implemented successfully. The project helps to optimize work flow and find investors faster. If the IT market is growing, the quantity of IT specialists will increase. As a result DGZ tokens will be in demand. The bounty program is active; it can attract large numbers of interested people before the ITO. However, at the time of writing there are few users interested in the project.
We examined the Dogezer project using the available information on the internet and in the white paper. There are pluses and minuses for the project:
- An active alpha-version of the platform. This is available for tryout on the project’s YouTube channel .
- An interesting marketing approach. Dogezer cooperate with outsourcing companies providing them with staff who are currently available for work.
- Dogezer will burn a percentage of tokens after the platform enlargement; as a result token conversion is increased.
- The staff is small; there are no financial or risk advisors on the team.
- The marketing campaign has a low profile with respect to the product’s promotion, even after the future release of the beta-version. Such inactivity does not meet today’s ICO standards; in our opinion this can cause the project’s failure. The founders intend to work in the American market; for this purpose they have to take the Howey test. This is why they carry out a quiet PR campaign. At the same time, they are trying to attract users via their paid bounty program.
The bounty program has only begun recently, so there are few users interested as yet.
Market And Industry
The Dogezer platform’s idea is to gather IT experts in the field of:
- project authors
- IT project founders
- software architects and developers
- UI/UX designers
- testers and other users dealing with software research, launches and sales.
According to the information provided by Evans Data Global Developer Population and Demographic Study 2017 Vol. 1 (https://evansdata.com/reports/viewRelease.php?reportID=9) in 2019 there will be 26.4 million software developers. If 0.3% of them use the Dogezer Platform, and they pay about $100 per month for the service, the potential yearly revenue of the platform could be about $100 million.
The team is focusing on two markets:
- Games development (according to open gaming alliance, worth $100 billion in 2019)
- Cloud SaaS solutions development (according to Gartner, worth $64.78 billion in 2019)
The staff intends to capture at least 3% of the total work in these markets. Their revenue could be $150 million a year if they are successful in doing so.
Here are yearly revenue showings of the current market leaders:
- GitHub.com’s revenue is $140 million ;
- The revenue of UpWork.com is about 100 million ($1 billion yearly freelancer billing with 7.5% to 22.5% commission);
- The revenue of Slack.com is about $100 million .
The founders claim that there are no other platforms currently providing analogous services. Nevertheless we can give examples of similar concepts:
- Colony attempt to participate in similar activities. They intend to create their own solution with DAO, blockchain technologies, and decentralization, but they do not disclose this information on their website. We can conclude that they do not intend to disclose their research methods.
- Starbase state that their users will be remunerated with proprietary tokens adopted on their platform. There is no additional information on the website and in the white paper.
In addition, current market leaders Upwork.com, Github.com, Atlassian, Gitlab.com, and Kickstarter.com could provide similar services on their active platforms. The Dogezer founders believe that this possibility is difficult to implement; these companies have to bear expenses and even losses. It is not clear if their users support multifunctional platforms or not; this can make current operating conditions worse and break the current business model of these portals.
Engineering Aspects of the Platform
According to the white paper, the Dogezer platform provides data security with the help of powerful and flexible technological solutions.
Key features include:
- DoProject - quick project creation using given models, including drafts of documents and business practices.
- DoFinance – a flexible and reliable system for finance management for project participants.
- DoIssues – a comprehensive and flexible issue tracker, with support for different development processes and customizable issues boards.
- DoIterations – a system responsible for establishing repeatable iterative steps in a project lifecycle, such as phases, stages, sprints and so on.
- DoMarketplace – connects projects and users together.
- DoMessaging – inspired by the Slack messaging system. It is integrated into each component of the platform.
- DoGit – a git-based version control system with a web interface.
- DoWiki – Wiki integrated into the platform to assist drawing up of documents.
- DoFiles – an integrated cloud-based storage system for all project artifacts which supports granular permissions.
- DoDocs – an online service for collaborative document authoring including comments, amendments and proposals.
- DoPlanning – Gantt Diagram-based instrument to plan project development.
Python and MySQL support the platform. The vue.js interface will be used for some components of the Dogezer Platform. GitLab Community Edition is used as the backend for GIT functions and as a storage place for DoFiles.
The main information on the project is provided in the white paper, including information on technical aspects. The team’s plans and the legal aspects are described as well; documentation is detailed and easy to understand for a potential user.
The Pre-ITO starts on September 01, 2017 and lasts till October 01, 2017. The aim of the pre-ITO is to gauge public reaction to the project idea and the token algorithm. The pre-ITO token price is $0.70 equivalent in Ethereum. During the ITO, pre-ITO tokens can be converted to DGZ Tokens using a 1:1 rate.
The ITO starts on November 15, 2017. 96-98% of all tokens are available for sale. The founders keep only 0.5% of all tokens, which are vested over 3 years with a 1-year cliff. Bounty program budget is 1.5% of all tokens. Unsold tokens are annulled; as a result, the conversion index can increase.
During the ITO, Dogezer will conduct a Know Your Customer ("KYC") procedure for all purchasers of DGZ Tokens and PreDGZ Tokens for a total value exceeding USD 5000 (Ethereum equivalent). This would entail the purchasers submitting their passport or ID photo and a utility bill. A legal person would submit a general manager’s passport photo, their company owner’s structure and extract from a company registry.
Dogezer will burn a percentage of received tokens according to the following formula:
Where “Tokens Distributed at ITO” is a sum of all tokens sold at the ITO, tokens distributed as a part of the bounty campaign and tokens assigned to the founder's team at the end of the ITO.
The bounty program consists of the following levels:
- Announcement campaign: 21.08.2017 - 01.09.2017 inclusive. The budget is 0.30% of all DGZ tokens sold at the ITO;
- ITO preparing campaign: 11.10.2017 - 14.11.2017, inclusive. The budget is 0.30% of all DGZ tokens sold at the ITO.
- ITO campaign: 15.11.2017 - 15.12.2017 включительно. The budget is 0.40% of all DGZ tokens sold at the ITO.
The remaining 0.5% of the bounty program budget is distributed among users for other activities, for example translations of websites and documentation, coding reviews and other matters.
Project Development Plans
The road map is as follows:
- July 2018: Open Beta release
- December 2018: Dogezer 1.0 official release
The company’s forecasts for several scenarios after the ITO:
There are six members and one advisor on the staff. The founder states that the team uses freelancers in addition to this. There is information on LinkedIn about all members of the team. The authors state the Dogezer company as their current permanent work.
Alexander Kozlov – Founder. Alexander is a software architect and manager for software research. He has worked in the field of software engineering.
Nikita Rams – the key platform developer. Nikita is a full stack developer.
Sergey Chmilenko – has worked for the NewsOutdoor Company (News Corporation) as a developer. Sergey is a software development engineer. He is an expert in visual design.
Dmitriy Dolinin – an experienced backend developer.
Alexey Lysakov – a developer of engineering requirements of 20 years’ experience. Alexey realizes the urgent business demands and proposes actual solutions.
Nataliya Kozlova –Promoter. Nataliya is responsible for the bounty program’s implementation.
Sergey Sukov – Advisor. Sr. Vice President, Engineering and Delivery at Guavus. COO. Sergey has been working internationally for 20 years. He was a founder and manager of various teams of software developers; among them is the team of innovators in the field of Guavus real time data analysis from Silicon Valley, planned to be bought by Thales. He worked in the team providing telecommunications at Teleca; the company was bought by Symphony Services and then repurchased by Harman.
The main goal of the Dogezer team is to gather as many platform users as is possible and to arrange their loyal participation.
Until the launch of the Beta version, the project intends to carry out a low profile marketing campaign. After the Beta version platform launch this will be expanded. The marketing methods are:
- traditional – online and offline advertisement, SEO, SMM, sponsorship events, gifts, and so on;
- direct selling -
- negotiations with companies to incentivise them to place their projects on the Dogezer platform so as to raise the platform’s scalability and to evaluate the team’s work efficiency using the project’s currency;
- outsourcing of software development services using the Dogezer personnel’s unused work time for additional income;
- referral program – the user earns money via referrals.
It would take potentially just one successful project allocated to the platform to generate millions in income for the founders of the project due to the effect of word of mouth. For this purpose, the team intends to distribute a portion of ITO-raised funds to users creating particular projects, as bonuses for them. In other words, Dogezer intends to sponsor some projects on the platform.
The project communicates with the public via Slack, Telegram, Facebook, and Bitcointalk forums. There is also information about the project on Medium and Twitter. Video materials are available on the YouTube channel.
At the moment, communication is not very frequent on these social networks; nevertheless we can see interest in the project developing. In judging the public interest, we should take into account the fact that the pre-ITO has not yet been carried out.
The information contained in the document is for informational purposes only. The views expressed in this document are solely personal stance of the ICOrating Team, based on data from open access and information that developers provided to the team through Skype, email or other means of communication.
Our goal is to increase the transparency and reliability of the young ICO market and to minimize the risk of fraud.
We appreciate feedback with constructive comments, suggestions and ideas on how to make the analysis more comprehensive and informative.