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DACC Basic Review

About Project

Name: DACC

Ticker symbol: DACC

Project type: Blockchain service

Extended company description: Decentralized Accessible Content Chain (DACC) is a platform built on a proprietary blockchain, designed to preserve copyrights for digital and media content.

Company: N/A

Website

Whitepaper

 

ICO details

Public ICO start date: June 10th

Public ICO end date: June 30th

Token sale duration (weeks): 3 weeks

Token type: ERC20

Token emission: 30,000,000,000

Tokens available for sale (Pre-sale + public ICO): 9,000,000,000

Investment aims:

Token price: 1 ETH = 200,000 DACC

Accepted currencies: ETH

Bounty program: Finished; a referral program is currently open

Token role: Functional

 

Team

Team (number of people): 6

Advisors and partners (number of people): 26

GitHub

 

Project description

Decentralized Accessible Content Chain (DACC) is a platform built on a proprietary blockchain designed to preserve copyrights for digital and media content.

The platform will include a decentralized file system with built-in identification and access management (IAM) to provide users and content creators with the ability to safely start, store and manage access permissions for their data and IP. In addition to a basic infrastructure, a complete set of development tools will also be created, to enable any user or organization to create and develop decentralized applications (DAPP) for any content-oriented platform on DACC and run ICO campaigns.

Advisors:

  • Jeffery Wernick - has invested in such projects as Airbnb and Uber. Advisor to QTUM.

  • Walter Komarek - CEO of Angel Investment, President and Managing Partner of Forbesfone.

  • Philippe Bouaziz - Chairman of 365^x Business Accelerator, owner of Prodware.

  • Jared Polite - Venture Partner in BlockTeam Ventures, Head of Marketing at the Crypto Media Group, Advisor to OPP Open WiFi.

  • Oliver Lee - Director of DFJ Dragon Fund.

  • Luca Nichetto - Founder of Nichetto Studio, creative director at Zaozuo Design Incubator.

  • Omer Ozden - Chairman of RockTree Capital, previously managing partner in Beijing Capital Co., Ltd, partner in Baker McKenzie.

  • David Zhu - Co-founder of the 3am Block Community & DACC Foundation Partner.

  • Jia Tian - Chief Scientist.

  • Heatherm Huang (黄何) - Co-founder and CEO of MailTime, director of Measurable Data Token, previously member of the constituent group at TalkBox Limited.

  • Grace Fan (N/A) - Brink Asset CEO.

  • Kathy Chen – Managing director of Twitter Greater China.

  • Jianguo Wei (N/A) - ZhiBen Capital founding partner.

Partners:

  • Investment funds:

D Fund, Consensus Capital, Crypto Capital, Nirvana Capital, Ledger Capital, K Fund, LD Capital, IMO Ventures, DKB Fund, OFund, Kim's Capital, Ferry Venture Capital, Skychee Ventures, Bitrise Capital, FFund.com, Jic Capital, TFund, S Capital, Future Money, Os Fund, Hot Capital, ITB Capital, Genesis, Blockorigin capital, Sharp Eye Capital, jrr crypto.

  • TRON - an open source protocol for the global digital entertainment industry.

Investment attracted:

14,000 ETH from individual investors and funds.

Investors:

  • Andy Tian - Project manager of Gifto, co-founder and CEO of Asia Innovations, Zynga.

  • Weixing Chen (N/A).

  • Dong Zhao - Founder of D-fund.

  • Matthew Cheng (N/A),

  • Justin Sun - CEO and co-founder of the Tron Foundation, founder and chairman of PEIWO.

  • Yu Hong (N/A) - founder of Kfund.

  • Haobo Ma - CEO and founder of aelf, 好 扑, previously CTO and founder of GemPay, Inc..

  • Roy Li - Ruff CEO/ Ruff Chain.

  • Li Quan (N/A) - D-fund Partner.

  • Ge Wenxing (N/A) - D-fund Partner.

  • Ray Wu - Managing Partner of SkyChee Ventures, Boundary Free Ventures, previously partner in Cybernaut Capital Management,

  • Dou Wang - Dounder of JIC Capital, JustIcan Inc.

 

Conclusion

The project is based on a platform for placing digital and entertainment content designed for copyright protection.

Strengths of the project:

  • A strong team of advisors.

  • Starting investments already attracted.

Weaknesses of the project:

  • An MVP is not available.

  • The markets the project will operates in demonstrate low growth rates.

Market and Industry

According to Technavio analysts, the music market will grow by 9% annually between now and 2021. In addition, IFPI states that revenues in the music industry grew by almost 6% in 2017.

There is growth in the podcasts and audiobooks industries. The number of downloads of audiobooks has grown by about 22%. For podcasts, growth is about 4% per year.

 

According to the project team’s analysis, revenues for the music industry amounted to $15.7 billion in 2016. Annual growth rate was 5.9%. There is also growth in the podcast market, where revenue increased by 72% in 2016, reaching 85% in 2017.

According to Statista’s forecasts, the number of online radio users will also increase. It is worth drawing attention to the growing number of audiobooks and audio files.

Comments: In general, the market for podcasts and downloadable music content is growing quite slowly. The audiobook segment is experiencing rapid growth, however.

Competitors

The project cites the following as competitors in their WP:

  • Ethereum - a platform for creating decentralized online blockchain-based services working on the basis of smart contracts.

  • EOS - a platform for building decentralized applications.

  • Stellar - a blockchain platform for creating decentralized financial applications.

  • Filecoin -  a decentralized data storage platform based on the IPFS protocol.

Summary: DACC differs from its competitors in its focus on creative content.

Platform Technical Parameters

The architecture of the DACC platform is as follows:

1) The DACC blockchain includes:

  • DPOS / PBFT consensus algorithms. With DPOS, DACC token holders have a right to vote and choose those who will create blocks in the chain. DACC will use knowledge from other DPOS protocols that will focus on facilitating and accelerating transaction chains such as Graphene. Graphene is the only blockchain system with an industrial level of performance, enough for the smooth operation of large socio-economic systems. A new block is formed every 3 seconds. PBFT allows achieving rapid consensus (up to 1 second) among block creators.

  • Virtual Machine. DACC’s software can be abstracted as a network that facilitates the exchange of verified transactions between network and user accounts. Transaction confirmation includes two aspects: confirmation of whether a transaction conforms to internal standards, and checking whether the transaction has the necessary prerequisites such as sufficient transactional inputs.

All blocks and transactions contained in the public DACC chain will include at least part of the hash of the previous block header. This is intended to prevent false duplication of any block or transaction. The SPV method will be used to verify transactions.

In addition, DACC enables running personal ICO campaigns on its own blockchain.

2) DACC file system.

The concept of a decentralized storage area network (DSN) created by a FileCoin command will be used to store and exchange data:

  1. Data provided by a supplier is stored at the supplier node.

  2. Suppliers cannot store more data than they can physically store.

  3. Outsourcing of data storage is not allowed.

Proof of Storage Control will also be used to check the number of copies that users store. DACC allows users to download content in any format. Content should also be downloaded with a permission card form. This card defines access and delegation permissions, and enables IAM to download content. Permission cards can be modified and updated at any time by content creators.

3) DAPP tools.

The DACC platform will be delivered with a full set of tools for content creators.

The standard DACC library will include modules for IAM and storage, as well as containers for DAPP. The DACC wallet toolkit will enable developers to integrate DACC with existing payment gateways, wallets for storage and exchanges.

Proof of Recommendation (PoR) will be used to encourage users to submit content. DACC has developed POA (Proof of Access) as a consensus algorithm.

 

Technical description

The DACC ecosystem will feature the following types of participant:

  • content creators - artists, singers, podcasts, bloggers, etc;

  • content consumers - users who listen and subscribe to music, podcasts, blogs and other audio material in their daily lives. Users also have the right to supervise, evaluate and view content.

  • storage providers – will provide data storage resources for the community.

  • witnesses - producers of blocks selected in the voting process among holders of DACC tokens.

  • a community council will be responsible for adjusting system parameters, which may include transaction fees, ratings and reviews, user authorizations and the creation of new nodes.

The platform will function as follows:

1) A user creates content and makes a deposit that guarantees that this content is unique.

2) The system writes it to the blockchain and creates a private key.

3) The key belongs to the creator; it can be transferred to others at his discretion.

4) After the sale and recognition of content by other users, the deposit is returned to the creator.

Each user can choose a scheme for income distribution and pricing:

1) free content.

2) one-time payment.

3) subscription.

Comments: The project uses familiar technologies that have already proven themselves in the market.

 

Technical roadmap

With the development of the required technology and collection of the required data it is planned to implement the following:

  • 2018 Q1 – Start of development of DACC system. Establishment of DACC growth laboratories.

  • 2018 Q2 - Design of the DACC system, creation of the DACC file system;

  • 2018 Q3 - Test launch of the DACC file system, start of development of the DACC blockchain.

  • 2018 Q4 – Launch of DACC file system, start of development of DACC developer tools.

  • 2019 Q1 - Test launch of the DACC blockchain and developer tools.

  • 2019 Q2 - Launch of DACC blockchain and DACC tools. Integration of DACC file system and blockchain.

  • 2019 Q3 - Beginning of development of DACC wallet, exchange of DACC tokens, etc.

  • 2019 Q4 - DACC starts transition to self-organization mode.

Comments: The project presented a step-by-step strategy for its development. Plans are very extensive. The team includes only 3 developers; it is likely that some of the work will require outsourcing.

The repository includes 9 modules:

  1. dacc-homepage

  2. Documentation

  3. dacc-client-cli

  4. dacc-iam-blockchain

  5. dacc-iam-filesystem

  6. dac-smart-contract

  7. dac-ios

  8. dac-android

  9. dac-web-service

Screenshot of the repository:

Comments: The repository belongs to DACC. Activity in the smart contract and IOS modules is visible.

Documentation

We have analyzed the DACC website and documentation for sufficiency and consistency to assist in an investment decision.

Information about the project is contained in the White Paper, which is available in English. The main emphasis is on a description of the platform’s functions and its technical aspect.

The website also provides information about the project, the team, advisors and partners. The website is presented in English.

Summary: The documentation enables a comprehensive view of the project. Platform functions and the technology are described in sufficient detail.

ICO

Tokens issued for sale: 30%

Public ICO start date: June 10th

Token type: ERC20

Accepted currencies: ETH

Price: 1 ETH = 200,000 DACC

Crowdsale duration: 3 weeks

The token is the platform currency; all transactions will be carried out in DACC. A storage fee will also be charged in DACC tokens. Block producers and storage providers will be rewarded with DACC tokens.

Token limitation: 30,000,000,000

Token holder benefits: Tokens are functional, enabling users to either sell them or use them for accessing platform services.

Dividends: no

Additional token emission: no

Escrow: N/A

Hard cap: 30,000 ETH

Soft cap: 20,000 ETH

Bonus: 5% on the limited pre-sale.

Comments: It is planned to list tokens on exchanges in the second half of June. KYC & Whitelist are provided.

Bounty

Link

Summary: The bounty campaign on Telegram ended on June 10th. However, there is an effective referral program; all the details can be seen at the link

Token and Funds Allocation

Tokens and capital are distributed according to the following scheme:

Summary: Tokens do not affect the distribution of shares in the company. The incentive system is set up the way that it is more profitable to buy tokens in advance. There are vesting rules and lock-up periods.

Development Plans

The project’s roadmap is as follows:

Summary: According to the roadmap and the WP, the project is planning to build a development strategy based on the involvement of a developer community and the creation of partnerships.

Team

The team consists of 6 people and 26 advisors. Information about the main team members based on LinkedIn is given below:

  • Vincent Nguyen - Team leader. General partner in Vinci Smart Hearable, previously manager of business planning and budgets at Anheuser-Busch InBev, Sales Manager for Smart Shirts Limited.

  • Cathy Cao - Head of marketing. Business Director at Vinci Smart Hearable, previously marketing strategist and consultant at AMC Networks.

  • Jim Ai - Audio Tech Lead. Previously worked for Microsoft.

There are 3 more people in the core team.

Summary: Not all team members can be found on LinkedIn. The team is mostly from Thailand and also includes a head of technical department, an AI developer and head of marketing and PR.

Marketing

Information about the project is available via various popular services such as Twitter, Telegram, Reddit, Medium, Facebook, and YouTube. The bounty program has ended.

The team is conducting an advertising campaign on social media. Twitter and Facebook update news of the project regularly.

The format of articles about the project shows that they are written primarily by the team, with the aim of informing potential investors about the forthcoming ICO.

Comments: Interest in the project is growing. The marketing campaign is being developed mainly via Twitter and Facebook.

Traffic analysis for DACC’s site based on data from Similarweb.com showed the following:

Traffic source

Comments: direct link: 80.92% , referrals: 6.67%, search: 1.91%, social media: 10.44%, mail: 0.04%, display: 0.02%

Traffic via search: 1.91%, 100% of which is "organic" traffic.

Referrals: 0.0667

Social activity analysis of DACC’s site based on data from BE1.ru showed the following:

Traffic source

Comments: The top 5 countries for site visitors are Brazil - 11.11%, Turkey - 10.14%, China - 7.97%, Russia - 7.60% and Ukraine - 7.09%.

Referrals: s.ppomppu.com - 28.22%, thanhlamit.com - 21.33%, freebitcoin.directory.com - 15.43%, link.zhihu.com - 14.23%, freehomebusiness.ru - 11.62%

Social activity: YouTube - 50.23%, Facebook - 31.05%, Reddit - 8.50%, Twitter - 6.65%, VK - 3.58%.

Summary: Based on available data, it seems that interest in the project is increasing. The team is conducting an advertising campaign via Twitter and Facebook, and is communicating with users on Telegram, etc. There are publications on the project in the media. Website visits totalled around 36,000 in May, but have been decreasing since February.

Contacts

The developers can be contacted using the links below:

Website

Twitter

Telegram

Medium

Reddit

Facebook

YouTube

 

 

The information contained in the document is for informational purposes only. The views expressed in this document are solely personal stance of the ICOrating Team, based on data from open access and information that developers provided to the team through Skype, email or other means of communication.

Our goal is to increase the transparency and reliability of the young ICO market and to minimize the risk of fraud.

We appreciate feedback with constructive comments, suggestions and ideas on how to make the analysis more comprehensive and informative.