CrowdCoinage Basic Review
|Start ICO||12 Feb 2018|
|End ICO||12 Mar 2018|
Ticker symbol: CCOS
Project type: Infrastructure, Cryptocurrency
Extended company description: A decentralized platform providing financial services for ICO campaigns.
Company: CrowdCoinage OÜ
Public ICO start: 12.02.2018
Public ICO end: 12.03.2018
Token Sale duration (weeks): 4
Token type: ERC20
Token emission: 250,000,000
Token available (Pre-Sale + Public ICO): 125,000,000
Investment goal: development (see “Development Plans” chapter)
CCOS price: 1 ETH = 10,000 CCOS tokens
Accepted payment: ETH
Bounty: Program active until March 12, 2018
Token role: functional
Team (number of people): 10
Advisors and partners (number of people): 6
CrowdCoinage is a decentralized platform providing financial services and ICO campaigns.
The CrowdCoinage Operating System will offer a wide range of financial services based on blockchain technology for the cryptocurrency market. CrowdCoinage will stimulate the blockchain economy by providing an operating system for conducting ICO campaigns and thus helping to create a strong market, as well as providing loans and insurance services.
The CrowdCoinage OS will provide the following services:
- Conducting of ICO-campaigns:
- search for the necessary information and personnel required for an ICO.
- interaction with exchanges.
- technical support: operating with blockchain and smart contracts.
- Communication between users.
- Market analysis.
- P2P lending.
- Exchange and storage of currencies.
- Insurance (upon obtaining a license).
- Public APIs.
- Remote operability (e-residency).
Christopher Matthew Spencer (LinkedIn) - Business consultant. International Business Consultant at Kathy Ireland Worldwide, President of Spencer Co.
Edvin Parisalu (LinkedIn) - Financial advisor. Financial manager of Car Rental Gateway Limited, co-founder of K & M Pharma OÜ, previously member of the board of Upsteem.com LLC, Financial Manager at Upsteem.com LLC;
Kaupo Lepasepp (LinkedIn) - Legal consultant. Partner, board member, attorney at SORAINEN, previously attorney at Teder, Glikman & Partnerid, Aivar Pilv Law Firm.
Peeter Kruusvall (LinkedIn) - Strategy consultant. Partner of Optimist Public, consultant and partner of Meediaportaal OÜ, previously consultant to PR-agency JLP.
Terence Seow (LinkedIn) - Managing director of Bank of Singapore.
Mervik Haums (LinkedIn) - Blockchain consultant. Web skills developer at NewGenre Business Solutions, project manager at IdeaKloud, Consultant Press Release Center.
Investment attracted: N/A
The project features experienced IT and software development specialists. By the 4th quarter of 2019 it is planned to launch a second ICO to finance future products to be integrated with the CrowdCoinage financial ecosystem.
Strengths of the project:
- A professional team, including an experienced development team.
- The target segments are developing dynamically; this is helping the project gain the attention of the blockchain community.
- The project has a working MVP.
Weaknesses of the project:
- Several business models are offered, focusing on several client segments, which could increase the project’s market scope but will require additional development costs.
Details in the relevant sections of this review.
Market and industry
According to Coinschedule, the amount raised by ICOs during 2016 was more than $96 million, over 46 crowdsales. In 2017, this amount increased fivefold and reached $3.6 million, with about 230 ICOs conducted.
According to an Infoholic Research LLP forecast, the cryptocurrency and blockchain market will grow at a rate (CAGR: 2016-2022) of 35.2% over the next 5 years. Consequently, we expect an increase in the number of ICOs conducted, which is clearly positive for the potential development of CrowdCoinage.
According to Statista, the global market for peer-to-peer lending will be worth $234 billion in 2018. Based on the average annual growth rate (CAGR) given by Statista (56%) and Technavio (53%), we expect that the potential project market will be over $360 billion by early 2019 (market growth is expected to be $1 trillion by 2025 [Statista]).
[https://www.coinschedule.com/stats.php?year=2017], [https://techcrunch.com/2017/09/07/ico-report-q2-coindesk/], [https://www.infoholicresearch.com/report/cryptocurrency-and-block-chain-market-trends-2016-2022/], [https://www.technavio.com/report/global-miscellaneous-peer-peer-lending-market], [https://www.statista.com/statistics/325902/global-p2p-lending]
According to the team’s analysis, it is expected that the P2P lending market will grow at a rate of 48.2% per year (CAGR: 2016-2024).
Comments: The project’s proposed segments for its business are showing high growth rates. As already noted, this has a favorable effect on the project's release. We believe that CrowdCoinage has every chance of occupying a niche in the crowdfunding market as well as in the market for additional services for technical projects.
The white paper identifies the following competitors in respective market niches:
1. P2P lending and banking services:
Change - combines a wallet, a payment card and a marketplace, offering transparent, inexpensive banking services.
Polybius - a cryptocurrency bank.
2. In addition, there are the following:
Crypterium – a crypto bank featuring contactless payments available to all.
Everex - a platform enabling payments in cryptocurrency, with exchange and microfinance services.
Utrust - a platform enabling payments in cryptocurrency, instant conversions and transfers.
There are also Rpay, Meridian, Pundi X and Bankex.
3. Maintenance of ICO processes:
Ambisafe - a platform offering a full range of services in support of the ICO process, covering legal, marketing and technical support.
KickICO - a platform for organizing ICOs.
Fundyourselfnow - a platform offering crowdfunding services, various services for supporters of projects, support and advice for projects and mentoring - with low transaction rates.
ICObox - this platform offers an integrated approach to the organization and conduct of ICOs, with 3 main types of service offered: Legal, marketing and technical.
Blockstarter - a platform designed to provide technical solutions for ICOs.
Conclusion: The key feature distinguishing CrowdCoinage from its competitors is the project’s combination of services offered via a single platform.
Engineering features of the project
CrowdCoinage's vision is the creation of a decentralized, borderless OS for all types of financial product and service, and where anyone anywhere can either be a service provider or consumer of said products and services.
The platform is built on the basis of blockchain technology using smart contracts.
The backend runs on NodeJS and data is stored in MongoDB. Docker containers help improve the development and deployment cycle of the system. Websockets are used. Mocha automatic unit tests and labor resources are used to filter out any errors in the codebase.
VueJS is the main framework of choice for the frontend, coupled with the latest technologies such as ES6, Webpack, Babel, SSR, Gulp, HTML5, CSS3, etc. SSR (server-side rendering) boosts the initial loading time for the application which means that users can interact with the application more rapidly.
Sentry offers the best user experience by monitoring real-time crashes, boosting the platform’s efficiency. Implementation of Hotjar enables better understanding of the user base. [https://nodejs.org/en/], [https://www.mongodb.com/], [https://www.docker.com/], [https://vuejs.org/], [https://www.hotjar.com/]
The platform includes the following components:
- ICO campaigns: Support for companies for all stages of their ICO - technical (smart contracts) and informational (search for and provision of all necessary information).
- Community: finding and communicating with like-minded people, partners, finding jobs.
- e-Residency facility will enable (1) creation of a company from any location; (2) remotely manage a business, document signing, etc. (3) KYC.
- Analytical tools: Analysis of the market situation, investment.
- P2P lending: (1) Client applies for a loan. (2) The client's rating is checked by APIs. (3) investors determine amounts they are willing to lend. (4) Loans are issued upon collecting the entire amount required; if not possible, collected funds will be returned to investors.
- Wallet: enabling conversion and storage of multiple currencies. There are plans to obtain an Electronic Money Institution (EMI) license for issuing cards.
- Insurance: This facility will be available when the required license is granted and will be offered via smart contracts, IoT and AI.
Based on the project's value proposition, we single out the following types of potential user.
- Startup Accelerators.
- Borderless Financial Services.
Comments: The project already has an MVP. Clients can use a variety of services on a single platform.
With the future development of technology and data capacities it is planned to implement the following:
- Q3 2018: Beta testing of the ICO platform with community approval and an investor vote.
- Q4 2018: Launch of the open version of the ICO platform with integration into the labor and services market; support for the e-residence program.
- Q2 2019: Launch of the desktop and mobile wallets and the API for ICO campaigns.
- Q3 2019: Integration for the e-residence application and registration of EU companies programs.
- Q4 2019: Launch of the second ICO towards financing future products available in the CrowdCoinage financial ecosystem.
Comments: The project team has provided a detailed plan for the platform’s development; the team features many developers, including those with blockchain expertise. It may be assumed then that development will be completed to schedule.
The following active modules are available in open repository:
Comments: The repository contains one open module with a smart contract: (Smart-Contracts - a smart contract for the ICO). The repository belongs to the CrowdCoinage project.
We have analyzed the CrowdCoinage website and its documentation for sufficiency and consistency for making an investment decision.
The website also provides information about the project, the ICO, the platform components, the roadmap, frequently asked questions with answers, blog, consultants and the team. The website is presented in English, Russian and Chinese. The website features a detailed description of the platform services and answers to frequently asked questions.
Summary: The documentation enables a comprehensive view of the project. Components of the platform are described in sufficient detail. However, there is some inconsistency of information between the white paper and the website, in particular regarding ICO details.
Tokens issued for sale: 50%
Public ICO start: February 12, 2018
Token type: ERC20
Accepted payment: ETH
Price: 1 ETH = 10,000 CCOS tokens
Crowdsale duration: 4 weeks, until March 12, 2018
CCOS coins will have many functions including payment for services such as insurance or P2P loans. The coins can also be used for ICO campaigns, etc.
Token limitation: 250,000,000
Advantages for token holders are as follows:
Additional token emission: No
Hard cap: 3900 ETH
Min goal: 390 ETH
Comments: Unsold tokens will be burned. Tokens will be placed on exchanges after the completion of the ICO.
The project has allocated 5% of all CCOS issued at the ICO on the bounty program, which operates in the following areas:
Summary: The project has an extensive bounty program. All conditions are indicated at the link above. Rewards will be distributed within 30 days of the end of the token sale.
Token and capital distribution
Tokens and capital are distributed according to the following scheme:
Summary: Tokens do not affect the distribution of shares in the company. The incentive system is built such way that it is more profitable to buy tokens earlier.
The roadmap is as follows:
The main direction of development will be functional extensions. In this regard all plans for the future require obtaining licenses and running advertising campaigns.
Summary: According to the team the project already has potential customers but they did not disclose any names.
Regarding cooperation with exchanges announced in the white paper, the team told us that negotiations are ongoing.
The team consists of 10 people and 6 advisors. Information about the main team members based on LinkedIn is given below:
Peep Paum (LinkedIn) - CEO and Co-founder. Co-founder and board member of GoOffline.today OÜ, founder and CEO of Totalstar OÜ, previously co-founder and chief technical officer at Indoor.Ninja, founder and CEO of Mobile Digital OÜ.
Tauno Poks (LinkedIn) - Co-founder and chief technical officer. CEO and project manager for EstPress Solutions OÜ.
Sven Kauber (LinkedIn) - Co-founder and blockchain developer. Analyst-programmer at svenkauber.com, previously analyst programmer and owner of InfoHaiku, LLC., freelance web developer at svenkauber.com, programmer at HansaNet, LLC.
The team has 7 more people.
Summary: Only senior managers indicated their affiliation with the project.
The team is mostly from Estonia and has the following specialists: A frontend developer, a marketing director, a blockchain-expert, a senior backend / Solidity developer, designer, and additional frontend and backend developers.
Information about the project is available via popular services such as Twitter, Telegram, Reddit, Medium, LinkedIn, Facebook, GitHub, BitcoinTalk and YouTube. The project has a bounty program.
The team is active on social media. Twitter and Facebook update project news regularly; there is a blog on Medium and videos with the team available on YouTube.
The format of articles about the project shows that they were written mainly at the project's request.
Comments: Interest in the project is growing; the marketing campaign is being developed mainly on Facebook and Twitter.
Traffic analysis of the CrowdCoinage website based on Similarweb.com data showed the following:
Traffic source: Similarweb
Comments: direct: 27.94%, referrals: 46.39%, search: 16.73%, social: 7.86%, mail: 0.72%
Traffic through search: 16.73%, 58.73% of which is “organic”.
Referral links: 46.39%
Social activity analysis of the CrowdCoinage website based on BE1.ru data showed the following:
Traffic source: [https://be1.ru/stat/crowdcoinage.com]
Comments: Top 5 visitor countries: the USA - 15.43%, Japan - 12.33%, Germany - 6.74%, France - 5.79%, Russia - 5.40%
Referral links: icoalert.com: 64.59%; coinschedule.com: 9.45%; bitcointalk.org: 7.31%; cryptocompare.com: 3.23%; coingecko.com: 2.25%
Social activity: Facebook: 54.33%; Twitter: 34.15%; Reddit: 10.70%; YouTube: 0.58%; WhatsApp Webapp: 0.23%
Summary: Based on available data on the project, it can be concluded that interest in the project is increasing. The team is conducting an advertising campaign via Twitter and Facebook, has a blog on Medium, communicates with users via Telegram and uploads videos to YouTube.
Over the last month, the website's attendance has grown by 85,000 visitors, but we note that this increase in attendance is mainly due to ad clicks.
The developers may be contacted using the links below: